The Certain Way by Victor Ekpo Bassey

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The rule of 5 and no excuses

Hey there...


So...


When I was building Power Ideas...


If you're new to my world, PowerIdeas was a monthly subscription based audio series I launched all this with...


Anyways...


I learned a lesson about selling that has stayed with me ever since.


At the time, I was selling audio programmes on CD.


One of my best products was called Strategic Focus.


People who listened to it often ended up becoming subscribers.


So I figured the obvious thing to do was get the CD into as many hands as possible.


I adopted an idea I'd learned from Jack Canfield: the Rule of Five.


Every day, take five meaningful actions toward your goal.

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#262 Nov 5, 2026

they won't buy if you don't do this

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#261 Nov 4, 2026

They wouldn't pay me so I sold them my voice

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