Hey there...
Many years ago, when I was living in Calabar, I wanted to become a well paid speaker.
There was just one problem.
Nobody knew me.
And the conventional advice was that I should go around speaking for free until, eventually, someone decided I was worth paying.
I wasn't particularly excited about that arrangement.
I'd walk into organisations and try to get them to pay me ₦10,000 or ₦20,000 to speak to their staff.
And they'd say no.
Then I encountered Janet Switzer's work and discovered information marketing.