Hey there...

So yesterday I started a conversation about new tech I call WayTools™.

To be honest I was pleasantly surprised at the number of people who wrote in wanting to find out more.

Here's a graphic reminder just incase you didn't get round to reading that:

Let me show you why I think WayTools could become an important part of the economics of an expert business.

Most expertise businesses have a capacity problem.

Your highest-value work often requires…

you.

Your judgment.

Your time.

Your attention.

Your presence.

This is good when someone is paying properly for that access.

It becomes a problem when your entire business requires it.

If every unit of value requires another hour from you, there is eventually a ceiling.

WayTools create another possibility.

Imagine that an hour of your thinking contains a distinction that could prevent a company from making a ₦50 million mistake.

Today, perhaps a client has to hire you before they can access that thinking.

But what if a specialised tool could help them detect the risk before the project begins?

Suddenly your expertise can exist at several economic levels.

Someone could use a free WayTool and discover they need help.

Someone else might pay $50 or $100 for a specialised diagnostic.

A company might pay considerably more for a professional version.

You might include another tool inside your consulting programme.

You might license one across a team.

Another could become the front end of a high-ticket engagement.

Another might become a standalone product sold thousands of times.

Same expertise.

Different containers.

Different levels of access.

Different economics.

This is why I believe experts need to stop thinking only in terms of:

How much should I charge for my time?

A more interesting question is:

How many forms can my wisdom take?

Because an expert's intellectual capital can become:

a conversation,

a consultation,

a framework,

a book,

a workshop,

a programme,

a certification,

a methodology,

and now…

a tool.

And each form has different economics.

A WayTool could cost $19.

Or $99.

Or $500.

Or $5,000.

Or it could be free and lead to a ₦10 million engagement.

Price isn't determined by the fact that it is "software."

The real question is:

What valuable job does it help someone accomplish?

A calculator that saves someone 30 seconds isn't particularly valuable.

A diagnostic that prevents a bad $500,000 decision might be.

A tool that increases the quality of 2,000 employees' decisions could be enormously valuable.

So when I look at WayTools, I am not fascinated by the technology.

I am fascinated by the leverage.

For years, experts have been told:

Write a book.

Build a course.

Start a membership.

Create content.

All useful.

But I think we can add another instruction:

Build useful intellectual technology from what you know.

Because if you have genuine wisdom…

and we can codify part of that wisdom…

then your expertise can begin producing value in places where you are not physically present.

That is an asset.

And I suspect that over the next few years, some of the most interesting expert businesses will be built around portfolios of those assets.

Tomorrow I'll tell you what I think the starting point is if you want to build one.

Till then...

Be dangerously useful.

Get out of your own way.

CTM