Hi there,

Finding a franchise that matches your values isn't just feel-good advice - it's business critical.

That said, when you choose a franchise aligned with your beliefs, it transforms from just a business opportunity into something far more meaningful: a vehicle for living your values while building your future.

Think about it - you'll be the face of this brand in your community, spending countless hours building it. If there's a disconnect between what you believe and what you're selling, that conflict will eventually surface and affect everything from your daily motivation to your bottom line.

Go Beyond the Glossy Brochures

Don't just swallow the marketing materials whole.

Start with the FDD (Franchise Disclosure Document) to spot any litigation patterns or red flags. Then talk to current franchisees. But not just the ones the sales rep hands you. Find owners who've been in the system for years and ask them the tough questions:

• Does the company actually practice what it preaches?
• How do they handle ethical dilemmas?
• Do they take their franchisees' complaints seriously?

Read the full article here (I wrote it for my strategic partner, Franchise Direct), for more insights on identifying your non-negotiables and evaluating cultural fit!

_____________________________

The Franchise King®

Joel Libava

216-831-2610

"If you tell the truth, you don't have to remember anything."

- Mark Twain