Hi ,

Ever tried canceling a gym membership?

The reps suddenly forget how to use a keyboard.

Every process that got you in fast now moves at the speed of sloths in molasses.

It’s annoying.

And memorable—for the wrong reasons.

Now think about your business.

How easy is it to say yes to what you offer?

How easy is it to keep working with you once someone does?

Because here’s the truth:

Ease is invisible—until it’s gone.

Friction is what people notice.

It’s what slows down trust, action, and referrals.

You win by removing the things that get in the way.

• Make it easier to say yes
• Easier to understand how it works
• Easier to buy, re-buy, refer, or rave about

Not by adding more features.

Not by tweaking your pricing for the 37th time.

Simplify. Streamline. Strip the friction out.

It’s not sexy, but it works.

Because nobody wants to drag themselves through a hard process just to give you money.

In tomorrow’s email, I’ll show you how “easy” connects directly to pricing power—how simplifying the experience can justify charging more.

You’ll like this one.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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