Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! Time for another edition of Take Care, a weekly-ish bit of tips and updates to help you be yourself, love yourself, and take care of each other (and yourself!) I’m Shelly...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! Last call for the Memorial Day sale - and there's a new smell-good for summer: Watermelon Punch perfume spray (coming soon in body butter, too!) Watermelon Punch is a deli...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! Memorial Day is one of those holidays I always want to get right. Before anything else, please take a moment to remember and honor the people that gave their lives in serv...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!I've got a lot going on at GOOW right now, and I couldn't pick just one thing to tell you about this week, so you're getting all of it. Consider this your big "things are h...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! It's been a FUN week over here in Geek Out of Water Land! The winners of my YouTube 10 Year Anniversary Giveaway were picked - emails went out on Wednesday from my shelly@...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!If you've been following along this past week, you already know the honest story on bakuchiol - what the research actually says, what to look for on a label, and why concen...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!I don't usually lead with reviews - but this one stopped me in my tracks when I read it.Lea Ann H. wrote: "I'm on my 4th jar and will order again."That's it. That's the who...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!Quick follow-up to my last email about bakuchiol. I want to get into the weeds on something because I think it matters.When a brand lists bakuchiol in their formula, there...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!There's one question I get more than almost any other in my comments and inbox: "Can I use bakuchiol instead of retinol?"And honestly? It's a great question. It's also one...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here, and I make pro-longevity skin care for people that are aging and not mad about it. If “New Year, New Me” energy makes your eyes roll, I'm right there with ya. 2026 is the...