TGIF! New serum and summer launch planning
Apr 25, 2025 7:00 pm
Be yourself. Love yourself. Take care of each other.
Hello, world! Shelly here! TGIF!
Just a couple quick updates as we head into the weekend:
- Restocks and a new serum on the GOOW shop
- I'll be set up in Dayton, VA Saturday
- Working on a summer launch
Restocks and NEW Copper Peptide Serum!
Rosemary Mint Shampoo Bars (good for an average of 50 washes!) and White Birch Hand & Body Lotion are restocked on the shop! I also added a Soothing Lip Balm (suitable as a balm or overnight lip mask) to complement the Smoothing Lip Treatment (a gel-serum treatment to reduce fine lines).
And... drumroll, please... I've wanted to make a copper peptide serum for quite some time, but copper peptides are an expensive ingredient! You've probably seen the Peach & Lily copper peptide serum in my skin care routine, as that one is my store-bought favorite. My bottle is almost empty, so I knew I had to get cracking on my version! Luckily I caught a good sale and got some copper peptides, which means...
Introducing the GOOW Copper Peptide Serum! It's a silky, lightweight hydrator designed to support skin’s natural collagen production, boost elasticity, and deeply hydrate—without irritation or stickiness. And at $14/ounce compared to $49/ounce for my old favorite, my wallet is as happy as my skin 😁
Formulated with clinically-studied Copper Tripeptide-1 (also known as GHK-Cu), a 4D Hyaluronic Acid matrix, and Marine Collagen, this multitasking blend delivers visible pro-longevity benefits. Whether you're embracing your natural glow or repairing past damage, this serum is here for the long haul.
Key Benefits
🧬 Pro-Longevity Power:
- Copper Peptides help support collagen and elastin production, promoting skin firmness and reducing visible signs of skin fatigue and fine lines.
💧 Next-Level Hydration with 4D Hyaluronic Acid:
- A layered approach to hydration using four molecular weights of hyaluronic acid:
- Immediate surface hydration
- Deep skin penetration
- Water retention
- Skin barrier protection
🌊 Marine Collagen Boost:
- Soluble marine collagen supports elasticity and bounce, improving texture and overall skin tone.
🛡️ Barrier-Supportive Ingredients:
- Panthenol, glycerin, xylitol complex, and fermented radish root help protect and restore the skin barrier while delivering a natural moisture magnet effect.
🌿 Clean Beauty Commitment:
- 99% naturally derived, cruelty-free, and formulated to meet the clean beauty standards of major retailers.
Dr. Dray has a bunch of good videos about copper peptides on her channel. Here's the most recent one from last month:
https://youtu.be/NDUoMOaQVYY?si=13x_9cNi_AWRp8iy
I've got a booth at Dayton's Redbud Festival!
I'll be set up on Saturday (April 26) at the Dayton Redbud Arts & Crafts Festival in Dayton, Virginia from 10a-4p in spot #365. If you're local, come on out! There's a ton of fun stuff going on from duck races to carriage rides, live music and a bunch of fantastic food trucks, plus more than 100 handmade vendors! If you're local to the area, come on by! The weather forecast has most of the rain clearing out by morning so we should be good.
Working on a summer launch
I've been brainstorming products for my summer launch. What would you like to see me make? I've been working on a couple formulas to fill in the blanks in my skin care routine, namely a vitamin C product and an exfoliating/AHA product. What do you prefer for such products - serums? Lotions? Essences/toners? I haven't decided what will make it to the finish line, and I'd love to hear your ideas! Feel free to reply to this email with your thoughts!
That's it for me. I've got the Jeep all loaded up and ready to go bright and early in the morning! I hope you have an awesome weekend!
Find me on YouTube: https://www.youtube.com/@goow
Shop my designs & handmade skin care: https://shopgoow.com
Thanks and remember: be yourself. Love yourself. Take care of each other,
💜 Shelly