Happy Friday,

This morning at 12:22AM I received an email from Apple approving my reko.day app. My daily routine this past week has been responding to whatever rejection I received.

Now, for those of you who are unfamiliar with the world of mobile app development, let me say that mobile apps have very little in common with web apps, and the app store submission process is a great example of one of those differences.

Apple is very strict, though inconsistent, in how it enforces its policies and guidelines. They will reject your app if a button is too small.

So the advice I give to my clients is that you want a month to prepare for your submission because there is a ton of data you need to enter into the storefront, and then two weeks to get through the submission process and you will get rejected at least once.

One of the reasons I'm writing about this little ordeal is that it reminds me of a saying that is a big part of what I do when I consult on products.

Perfect is the enemy of good.

That saying is at the core of what an MVP is all about, and so many people are uncomfortable showing something that has flaws or is incomplete.

Show it anyway and hear their feedback.

Sometimes you'll hear that the flaws are actually a problem. Often you won't. We are imperfect at assessing what our customers will and won't tolerate in our products. Nine times out of ten we will overbuild.

I'm looking at my product and public roadmap and the code and I feel this urgency to fix everything and add everything. But I won't yet.

I have to see how the market responds to my MVP and find out if it's good enough first.

Striking that balance of when it's good enough is a challenge, but critical to getting product-market fit.

Here's my weekly update for December 8th, 2023...

🗒️ Example of Horizon Planning

I often talk about the idea of planning horizons, especially regarding product milestones and architecture.

It’d be helpful for me to provide a short example of what I would typically do for a client or group.

Click here to read more

🗒️ Two Underdeveloped Leadership Skills

I work with lots of leaders in companies ranging from Fortune 10 to start-ups, and there are two skills that many leaders struggle with, and I wanted to talk through those in this article.

Click here to read more

🗒️ Deciding Fast and Deciding Slow

Many organizations I consult with wish they could move faster.

These organizations also cite how long it takes to make simple decisions as a huge bottleneck and would love to find ways to remove or expedite the decisions.

Click here to read more

Enjoy,

Ryan Latta