Hello there,As you know, I've been talking about marketing and ways to increase efficiency. AI generated content is one of the things I'm exploring for improving my marketing workflow, and I've been doing a lot of testing of different AI tools to se...
Each year, we learn something that takes us forward in our business, even if we had to fall down to get back up. This year, I learned quite a bit about marketing, both for my business and those of my clients. Here’s what I can share:5. You...
Apologies for sending this more than one time. I hit send too soon or the email tool glitched (I'll be moving to Hubspot soon!). I wanted to link the tools for your review. Here's the corrected email:Everyone from Microsoft and Canva, to Notion and K...
Everyone from Microsoft and Canva, to Notion and Kajabi are rolling out AI content writing tools. These tools are programmed to automatically generate human-sounding content to speed up and inform your writing process. But should you use them?I have...
Revenue Operations has been defined as an operational framework that brings alignment across the customer journey. In practice, it is of a way to establish operational efficiency and alignment through change management and process improvement. Think...
Jasmine here,After watching all the layoffs in big tech and seeing clients pull back on their marketing spend, I wanted to shoot you a note to let you know there are still ways to win, whether you're a one person company or have a team.Right now is t...
I've been sitting with an idea for a while.It's that we shouldn't build "brands" or "brand identity" how we currently think of them but rather that we should build worlds or universes.In essence, I believe that's partially why companies are investing...
Last week, I shared this blurb before breakfast and by lunch, the LinkedIn editor team picked it up and promoted it. In a little over a week, I got over 18K views, 350 new followers, 208 reactions, 32 comments, 3 speaking requests, 2 media opportuni...
There's a lot of new things happening in marketing: NFTs, Trending Sounds, Social Audio, Reels, TikTok, you name it!And we're going to learn how to use these things to grow your business in the NEW Citizens for Better Marketing group on Facebook! We...
According to 2021 research published on markinblog[dot]com, the probability of selling to an existing customer is three to 35 times higher than selling to a new one.This is why RevOps is not only about efficiency and reducing silos. It also encompass...