Apologies for sending this more than one time. I hit send too soon or the email tool glitched (I'll be moving to Hubspot soon!). I wanted to link the tools for your review. Here's the corrected email:

Everyone from Microsoft and Canva, to Notion and Kajabi are rolling out AI content writing tools. These tools are programmed to automatically generate human-sounding content to speed up and inform your writing process. But should you use them?

I have tried Rytr, Canva, Kajabi Course Outline Creator, and ChatGPT to see if they are worth anything. I don't love any of them, but by far, the latter two gave me something substantial enough to work with. Will I use them? Yes, but not to replace my efforts.

Writing content is time consuming, especially if it's going to be any good and strategically beneficial for your marketing efforts. Any tool that's going to make that easier is worth exploring, but AI is still very new and already being misused.

The best ways to use AI content generators are for:

• Topic ideas
• Content outlines
• Ideas on HOW to say something
• Structuring articles especially numbered lists
• To provide a creative brief to a human-writer
• With visual content tools like Midjourney, Dall-e (now in Microsoft 365) or Canva: To fill ambient space or base for art that you'll edit in other ways (I'm not a fan of going raw here, but also, that's only my preference)

Some of my fears are that with all the new tools on the market, will people start generating the SAME content? Will people drop content research from reputable sources in exchange for speed? Also, will the content we read be trustworthy?

There are other ethical concerns from copyright infringement, racially harmful content, and lack of diversity in the "voice" of the AI (i.e. the output sounds like a younger white man and I'm Black woman in her midcareer).

The implications are both promising and frightening. As with any new technology, use caution when playing with the tools. Note that at least with Canva's Magic Write, you can use it to write anything from blog posts to books but you MUST disclose that it's written with an AI tool and it also may contain inaccuracies. Since that tool is based on OpenAI, the same force behind ChatGPT, you may have the same terms and conditions everywhere an AI tool is used. Please read and follow all terms and conditions of ALL the tools you use, but especially be mindful here.

Use it but use it wisely and do YOUR work after generating the content. Think of AI content as the ROUGHEST draft you could have and refine it with fact checks, writing, proofing and edits. I likely won't use it the majority of the time, but when I do it will only be for a small fraction of my entire writing process.

Have you tried any AI writing tools? Would you use them or hire a writer?

Let me know by shooting me a note.

Jasmine

P.S. I'll be writing about the future of marketing and technology and would love if you stayed for the ride in 2023. If not, please unsubscribe and I'll see you around the web. Be regards and be well!