I use the IDEA, RESEARCH, VALIDATE approach: IDEA: Choose something that solves a specific problem. Look at problems that I experience, why not start there! RESEARCH: Understand demand, competition, pricing, and viability. Tools like Google Trends an...
If you’re building a platform or thinking about it, you’ve probably heard about the magic of network effects — that moment when your platform starts growing almost by itself because of the value users get from being there. But how do you get to that...
Have you ever wondered why some online platforms and marketplaces succeed while others struggle to retain users? The answer often lies in service design – an approach that prioritises the user experience and ensures every touchpoint is intuitive and...
Disintermediation isn’t limited to ridesharing or vacation rentals—it happens in many industries, including recruitment. Consider this scenario: A recruiting platform discovered companies were hiring employees introduced through the platform without...
In today’s digital age, success depends on more than just adopting technology – it requires embracing the right business model. For many, that means moving from the traditional pipeline model to a platform model. But why make the shift? The Pipeline...
What IS Service Design anyway? Probably one of the most difficult questions to answer. Many have never heard about Service Design (SD) and many more have different understandings of the words DESIGN and SERVICE. Those that do understand what it is an...
When deciding to build an online platform or marketplace, there are three key paths you might explore. It doesn’t matter whether it’s a new business or a transformation of your current one—these models can guide your journey. 1. Hybrid Model The hybr...
Network effects – the phenomenon where a product or service gains additional value as more people use it – profoundly influence our lives, often without our awareness. These effects shape our decisions, relationships, and opportunities, guiding us al...
A take rate is the fee charged by a marketplace on a transaction performed by a third-party seller or service provider. Take rates usually vary between 5-20% for product marketplaces like Amazon or eBay whereas service marketplaces like Uber or Airbn...