Using Your Personality to Boost Sponsorship Success
May 28, 2024 11:00 am
Hi ,
Here's the weekly News Racers Can Use update for May 28th, 2024. I featured a lot of great information for you last week including details of More Than Equal's inaugural driver development program, how to use your personality to boost your success with sponsors and the future of the LMP2 class.
As I am heading out for holidays on Thursday, the next newsletter will be on June 11th and the posting schedule of News Racers Can Use will be the following:
No posting on May 31 (Business of Motorsport), June 3 (Driver Development Roundup), June 4 (Race Driver Business), June 5 (Racecraft) and June 6 (Sustainable Motorsport). Regular posting will resume on June 7 with the Business of Motorsport Roundup.
Now let's dig in!
More Than Equal Launches First Driver Development Program
More Than Equal has launched their first driver development program and last week's Driver Development Roundup had all the details. I also had news on the shortlist for the 2025-26 IMSA Diverse Driver Development Scholarship, a new partnership between the Skip Barber Racing School and Margay Racing, and how the Formula E Rookie test benefits both drivers and teams. Click here to read the latest driver development news.
Use Your Personality to Boost Sponsorship Success
Using your natural, authentic personality can boost both the success of your current sponsors and the chances of landing new ones. In last week's Business of Being a Race Driver you found out how that plays out in F1 so you can take the lessons learned to your own racing career. There were also essential budgeting tips for racers, keeping sponsorship prospects engaged and more. Click here to read the details.
LMP2 faces a pivotal moment as teams are waiting on when the next rules cycle takes effect and what the implications are for the grid. Full details can be found in last week’s Racecraft & Race Cars Roundup. Click here to read learn more about the future of LMP3.
A visit to F1 Arcade Boston is just one of the features in last week’s Sim Racing Roundup. And if you can’t make it to Boston don’t worry, F1 Arcade is coming to Washington and Vegas next. Click here for all of last week's sim racing news.
Porsche Supercup Kicks Off Their Season with eFuels
The Porsche Supercup kicked off their 2024 season running on eFuels and I had the details last week. You will also learn about how Hansen Motorsport is continuing their push for sustainable sport, a hackathon sponsored by Google and Formula E and an electric race boat that flies above the water. Click here to read all of last week's sustainable high performance news.
The Business of F1 Happens at the Monaco Grand Prix
Finally, despite the rise of Singapore and Las Vegas, the business of Formula 1 happens at the Monaco Grand Prix and there is a whole lot of business to conduct as you will find out in last week's Business of Motorsport Roundup. Click here to get caught up.
The Week Ahead
As I mentioned in the introduction, this week and next will have a truncated posting schedule with the Business of Motorsport Roundup not being published while I am on vacation. But it will return June 7th. Despite this I am featuring more great news racers can use this week including significant changes to the Macau Grand Prix, the debut of the Ligier JS F422, an interview with yours truly on the Slipstream Entrepreneurs' Podcast and the power of telling your story.
Quote of the Week
"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."
-Leonardo da Vinci
The Last Lap
Appropriately enough as the 2024 Monaco Grand Prix was just last week, The Athletic tells the incredible tale of race driver William Grover-Williams, Monaco and Belgian Grand Prix winner as well as a brave Special Operations Executive (SOE) operative during the Second World War.
"His racing days now behind him, Grover-Williams had been enlisted by the British Army. Standing out for his fluency in English and French, he became involved with one of the SOE’s operations. He parachuted into France at night near the town of Le Mans — where he’d previously raced for Bugatti — in May 1942 as part of its Chestnut network under the code name “Sébastien.” According to a post-war report by the head of the SOE, Major-General Colin Gubbins, Grover-Williams’ mission was “to organize resistance in the Paris area” — over 100 miles away from Le Mans."
I hope to see you at the Canadian Grand Prix! Respond to this email if you are attending and would like to say hi.
Enjoy!
Mark
Publisher - Motorsport Prospects
