Creating Value for Your Sponsors

Apr 23, 2024 11:01 am

Hi ,


It's that time once again for my weekly recap of what has been happening in the last week of News Racers Can Use on Motorsport Prospects. From dealing with adversity to vision training to creating value for your sponsors, here is what was covered last week.


Dealing with Adversity On and Off the Track

image

I kicked off the week with tips on dealing with adversity both on and off the track. I also featured a peek behind the scenes at both an F1 academy training session and a rally development program as well as the role of midget racing in driver development. Click here to read all of the Driver Development News from last week.


Finding Your Braking Point

image

Also on Monday, Tommy Schröter, founder and CEO Baseline Driver Training discusses the importance of finding your braking point in his latest column on Motorsport Prospects. Click here to read his column.


Creating Value for Your Sponsors

image

Tuesday was all about creating value for your sponsors, something that is of critical importance if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. You will also learn why sponsors switch teams and the difference between sponsorship and advertising. Click here to read all the details.


Vision Training Both On Track and Off

image

Vision training both on and off the track are just part of last week’s Racecraft & Race Cars Roundup. It also included tips on finding your braking point, the power of visualization, choosing an arrive and drive team as well as an exercise to help develop your peripheral vision. Click here to read all of the racecraft tips that were featured for both on and off the track.


Using Sim Racing to Find the Next FIA Rally Star

image

In last week's Sim Racing Roundup you found out how the FIA is using sim racing to find the next FIA Rally Star. I also had news on an innovative partnership in Indonesia, what to do when you have wheel spin on exit and the latest competitive sim racing news and tech reviews. Click here to read the full Sim Racing Roundup.


Hydrogen-Powered Alpine Alpenglow Will Take to the Track at Spa

image

The hydrogen-powered Alpine Alpenglow will be taking to the track in a demonstration run with the H24, an electric hydrogen racing prototype from MissionH24 at this year’s edition of the 6 Hours of Spa-Francorchamps. The Alpenglow concept is just yet another example of the incredible innovation that pervades sustainable motorsport that were featured in last week's Sustainable Motorsport Roundup. Click here to read all of the sustainable high performance news from last week.


After 61 Years Lamborghini Finally Does Racing Right

image

To end the week you will learn how, after 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. It was just one of the many topics covered in last week’s Business of Motorsport Roundup. Click here to get all caught up.


This Week

This week's News that Racers Can Use features everything from a disabled drivers scholarship to how to customize a sponsorship deck to some available drives that are available so don't forget to check it out!


The Last Lap

image


Pink Floyd drummer Nick Mason has always been a huge fan of classic race cars and his collection is quite honestly awesome in every sense of the word. Not only does he love to race his cars but he actually has a business that rents them out for film and TV productions. Slash Gear looks at 5 Cars In Pink Floyd Drummer Nick Mason's Collection That Prove He Has Great Taste. Try not to drool.


Enjoy the week!

Mark

Comments