The Importance of Building Relationships with Your Sponsors

Jul 30, 2024 11:00 am

Hi ,


Here's my regular recap of what you might have missed last week in News Racers Can Use. What did you miss? How about a lesson on the importance of building relationships with your sponsors from Conor Daly? Or advice on what to do if you suspect your teammate has better equipment? Plus, Laguna Seca driving tips from Robert Wickens. All that and much more. Let's dive in!


What to Do If You Suspect Your Teammate Has Better Equipment

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What to do if you suspect that your teammate has better equipment than you is just one of the topics covered in last week’s Driver Development Roundup. I also had news on the FG Series’ partnership with the DTM to make racing more affordable, how older stock cars make great race cars for driver development and much more. Click here to read it all.


The Driver’s Eye is on Robert Wickens at Laguna Seca

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The Driver’s Eye last week was on Bryan Herta Autosport driver Robert Wickens as he takes us around WeatherTech Raceway Laguna Seca in the Hyundai Elantra N TCR using his hand control system. Click here to watch his lap and hear his advice.


The Importance of Building Relationships with Your Sponsors

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The importance of building relationships with your sponsors was just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also had tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. Click here to read all the details.


A Vintage Surtees TS8 Headlines the Marketplace This Week

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A vintage Surtees TS8 highlights last week’s collection of race cars for your revue in the Motorsport Prospects Marketplace in partnership with Racing Edge. In addition to the glorious Surtees TS8 I featured a spectacular McLaren M8F, an awesome 1974 “IMSA GTU” Lotus Europa, a very cool March 88C, a gorgeous 2021 Acura NSX GT3 EVO22 and a classic 2014 Ferrari 458 Challenge EVO. All are still currently available and waiting for you to race! Click here to have a look!


FIA Launches TC Lite to Boost Touring Car Accessibility

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The FIA has introduced TC Lite with the intention of making Touring Car racing more accessible and I had all the details last week. I also look at how confidence is the key trait of winners and where retired stock cars go to race. Click here to read all this and more.


Max Verstappen Gets Flack for Sim Racing

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Max Verstappen has been getting flack for sim racing until 3:00 AM before the Hungarian Grand Prix and I had a roundup of what everybody is yelling about last week. I also had a video review of the inaugural Racing Prodigy draft, how sim racing is good for your mental health and more. Click here to read all my sim racing news from last week.


Toyota Prepares to Race Hydrogen at Le Mans in 2028

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Toyota is preparing to race hydrogen at Le Mans in 2028 and last week I gave you a look on how they will go about it. I also had details on Mercedes F1’s latest sustainability report, a new partner for MissionH24 and the exciting future of synthetic fuels in motorsport and beyond. Click here to read all of my sustainable motorsport news from last week.


CrowdStrike Global IT Outage Hits Motorsport

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The CrowdStrike global IT outage last week also affected motorsport and in the Business of Motorsport Roundup last week you will find out how. I also covered the executive turmoil at the Audi and Alpine F1 teams, the future of Formula E and a note of caution for those of you that claim your motorsport activities as a business expense. Click here to read the latest Business of Motorsport news developments.


The Week Ahead

This week I have a look behind the scenes of Porsche's Driver Development Workshop, an explanation of why brands sponsor and a lap of Spa aboard a Peugeot hypercar. All this plus racecraft tips, sim racing advice and much more.


Quote of the Week

"The winner ain't the one with the fastest car. It's the one who refuses to lose."


-Dale Earnhardt, Jr.


The Last Lap

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Thinking of going to the glamorous Monaco Grand Prix next year? The Athletic has tips on how to enjoy F1’s most glamorous race weekend on the cheap.


"The allure of wealth, celebrity, and the stunning locale can make this race feel like a distant fantasy for those on a budget. However, with careful planning and a bit of effort, it’s possible to experience this marquee event without breaking the bank. Hope you like trains, picnics and binoculars."


Thank you so much for reading!

Mark

Publisher - Motorsport Prospects

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