Focus On Your Potential Motorsport Sponsor Needs

Jan 14, 2025 11:01 am

Hi ,

Part of what was covered last week on the Motorsport Prospects blog was the importance of focusing on what your potential motorsport sponsor needs. If you missed the article last week, you will find a link to it in this week's edition of News Racers Can Use plus much more!

New FM4 Morocco Championship Launched

The new FM4 Morocco Championship has been launched and in the first issue of the 2025 Driver Development Roundup, I had all the details you need. Spoiler alert: it’s not exclusively for Moroccan drivers! Click here to read all about the series and much more.

The Driver’s Eye is On Alexandre Imperatori in Macau

Ride on board with Alexandre Imperatori around the Guia Circuit in Macau at the 2019 FIA GT World Cup in the Absolute Racing Porsche 911 GT3 R. Click here to watch his onboard lap!

Focus On Your Potential Motorsport Sponsor Needs

The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in last week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! Click here to read all the details.

Sim Training for the Real-World Racer

Sim training for the real-world racer headlined last week’s Racecraft & Race Cars Roundup with advice on how you can use the sim to improve on track. I also have advice on time trials, what it’s like to drive the Ferrari 296 Challenge and more! Click here to read all of last week's racecraft and racing series news.

Start Sim Racing in 2025!

Start sim racing in 2025! That is my advice to you. Whether you are currently a real-world racer looking to work on your racecraft, a young (or not so young) race-driver wannabe or somewhere in the middle, start sim racing today. Click here to read how!

The Rise of Synthetic Fuel in Motorsport

The rise of synthetic fuel in motorsport is the topic of a few of the articles I link to in last week’s edition of the Sustainable Motorsport Roundup. I also have news on the use of hydrogen technology in Dakar 25, the SCCA’s plans for racing EVs and much more sustainable motorsport developments! Click here to read all of the sustainable motorsport news from last week.

New Motorsport Sponsors Come On Board for 2025

New motorsport sponsors are announcing their plans for 2025 and in last Friday’s Business of Motorsport Roundup I have all the deals, partnerships and analysis. I also have updates on the latest motorsport legal news as well as what race teams are planning for the 2025 season. Click here to read all of last Friday's business of motorsport news.

The Week Ahead

This week features a number of scholarships and grants that you can apply for as well as advice on getting motorsport sponsorship, a guide to American racing schools and driver coaches and tips on haw to sim race for as cheap as possible.

As I will be away on vacation for most of the week, there will be no Sustainable Motorsport Roundup or Business of Motorsport this week. They will return next week.

Quote of the Week

Hard work may not always guarantee success, but without it, success is impossible.

-Roger Penske

The Last Lap

English Racing Automobiles (ERA) was a was a British racing car manufacturer active from 1933 to 1954 and one that always fascinated me. Autosport has a great feature on the manufacturer as they look back at some of its finest machines which are still in use today.

Through until the outbreak of the Second World War, ERA won many races as well as the hearts of British fans. Thanks to changing regulations, they also appeared in top-level grands prix after the end of hostilities and, not much later, became part of the new historic-racing scene. Some have therefore remained active almost continuously and the passion for these front-engined racing cars, which could be regarded as the genesis of British single-seater success, remains 90 years after they arrived.