5 Sponsorship Insights Every Racer Needs to Know

Nov 05, 2024 12:01 pm

Hi ,


Sponsorship is the financial backbone of motorsport and necessary for almost everyone to compete. In this week's newsletter you will find out about 5 sponsorship insights that every racer needs to know. And as usual, a whole lot more of great News Racers Can Use.


Let's take a closer look.


MSA4 To Revive South African Single-Seater Racing

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Last week i featured the new MSA4 class, a racing formula that is set to revive South African single-seater racing as the new F4-inspired class replaces the country’s aging F1600 championship. You found out how and why the class was created in last week’s Driver Development Roundup. I also had advice on becoming a professional race driver, news on F4 in Central America and spotlights on 3 drivers for inspiration. Click here to read all the race driver development news and advice.


5 Sponsorship Insights Every Racer Needs to Know

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Last week, Tyler Cooke graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Click here to read Tyler's insights.


Motorsport Sponsorship Advice A Race Driver Can Use

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Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and last week was no exception. I showed you how to create a winning mindset and what the C-Suite looks at when making sponsorship decisions. All this plus much more. Click here to read all the details.


Sir Jackie Stewart’s Advice To Young Drivers

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Sir Jackie Stewart’s advice to young drivers kicked off last week’s edition of the Racecraft & Race Cars Roundup. You also found out about the inaugural FW Nations Cup, got tips on improving your heel and toe technique as well as read a comparison between SCCA Club Spec Mustang vs. Miata. Click here to read it all!


Has Sim Racing Replaced Karting as Motorsport’s Gateway?

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Has sim racing replaced karting as motorsport’s gateway? That is the question asked in last week’s Sim Racing Roundup and it generated a lot of comments on my LinkedIn page. With karting costs increasing and becoming unattainable for many, sim racing looks to replace this traditional motorsport entry point. Click here to read more on this and all of last week's sim racing news.


Motorsport UK Launches Sustainable Fuels Consultation

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Motorsport UK has launched a sustainable fuels consultation and in last week’s Sustainable Motorsport Report you had all the details of how it will work. I also had news on TCR’s switch to synthetic fuels, the use of sustainable materials at Škoda Motorsport and the competing demands of electric powertrain development. Click here to read more of my sustainable motorsport news.


IndyCar Wants To Race in Mexico Too

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Finally, IndyCar wants to race in Mexico just like NASCAR and Formula 1 and in last Friday’s edition of the Business of Motorsport, you found out why. I also had analysis of whether the F1 cost cap is working, the latest on the 23XI Racing and Front Row Motorsports lawsuit with NASCAR and are Las Vegas Grand Prix organizers worried about attendance this year? Click here to read all of last week's business of motorsport news.


The Week Ahead

This week you will find out about the priorities of new FIA single-seater president Emanuele Pirro, find out if are you doing what needs to be done to be a professional race driver and much more!


Quote of the Week

The only way to define your limits is by going beyond them.”


– Arthur C. Clarke, Profiles of the Future (1962)


The Last Lap

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The Robb Report has an article on Gravitas, a 28,000-square-foot private members club in Beverly Hills aimed at gearheads.


Reportedly, that preferential treatment extends to arrivals and departures with what’s being touted as a “complimentary white-glove chauffeur service within a two-mile radius,” though members farther out can also take advantage of it for a fee. Rather than solely being a passenger, though, members who love to be behind the wheel will soon have a fleet of sports cars, supercars, and luxury vehicles available to them. It’s a way for Steven to share his passion for all things automotive and give back out of appreciation for how far he’s come. “At the time, I couldn’t afford an exotic car,” says Steven, regarding his early days as an entrepreneur. “To have access to any exotic luxury car would have been so incredible.”


You can read more about the club here.


Thanks for reading!

Mark

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