Why a Race Driver is Also a CEO

May 05, 2026 10:01 am

Hi ,


There’s a common thread running through this week’s edition: progression—what it really looks like, and what it actually takes.


From F1 Academy stepping back after three seasons to assess its impact, to the growing reality that drivers must operate as entrepreneurs as much as athletes, motorsport continues to evolve in ways that go far beyond the track. The pathway is becoming more complex, more competitive, and in many ways, more demanding than ever.


At the same time, opportunity is expanding in different directions. Whether it’s esports creating new entry points, sustainability shaping the future of racing, or manufacturers like McLaren redefining performance at the highest level, the landscape is shifting—and those who understand it will have the edge.


This week, I connect those dots—so you can better navigate where the sport is today, and where it’s heading next.


F1 Academy Takes Stock After 3 Seasons

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F1 Academy has now wrapped up three seasons—and as it heads into its fourth, the big question is: how far has it really progressed as a driver development platform? In last week’s Driver Development Roundup, I feature an article that takes a closer look at where the series stands and what it means for the next generation of talent. Click here to read more


Why a Race Driver is Also a CEO

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Being a race driver today means thinking like a CEO—and that’s just one of the insights from last week’s Business of Being a Race Driver. From breaking down the true cost of sponsorship to practical tips on networking your way forward, there’s plenty to take in. Dive into the full edition and more on Motorsport Prospects here.


McLaren Racing Reveals Hypercar & Track Car Names

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McLaren Racing has unveiled the names of its upcoming hypercar and track machines—and you can get all the details in last week’s Racecraft & Race Cars Roundup. Plus, a closer look at Charles Leclerc’s pre-race routine and more insights from the world of motorsport. Catch the full story and more on Motorsport Prospects.


Why You Need a Professional On Your Side with Franco Chiocchetti

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Last week’s podcast featured industry veteran and CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti. We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and much more. His insights on working with trusted motorsport professionals is important advice for any racing driver. Click here to read about and listen to the episode.


The Future of Formula E

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The future of Formula E is just some of what is discussed in last week’s Sustainable Motorsport Roundup. I also have details on Envision Racing’s new livery and much more! Click here to read all the latest sustainable motorsport developments.


Porsche Esports Supercup Promotes Real-World Racing

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The Porsche Esports Supercup is promoting using its esports competition as a pathway to real-world motorsport and you will find out how in last week's edition of the Sim Racing Roundup. Click here to read all about Porsche's plans.


Apple Goes Retro With Penske Porsche

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Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in last week’s Business of Motorsport Roundup. Click here to read all the latest business of motorsport news.


The Week Ahead

This week I feature an amazing week of great News Racers Can Use including:


  • The lessons to learn from Pierre Gasly's desperate search for sponsorship.
  • Why 97% of junior drivers never reach Formula 1.
  • A complete guide to getting sponsorship in 2026.
  • Details on the new McLaren Hypercar and much more!


Quote of the Week

Take risks and embrace change, for that's where true growth and innovation happen.” – Roger Penske


The Last Lap

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Group B rallying was one of the most extreme, insane eras of motorsport in its long and illustrious history. If you are not sure what it was, Motorsport Magazine has a great profile on the era and how it changed rallying.


"Group B’s final season, 1986, was one of the rallying’s deadliest. Toivonen’s fatal crash, coming while the young star was fatigued by the sheer speed of his Lancia Delta S4 on Corsica’s rapid asphalt roads, appeared to sum up the ruleset’s mesmerising, disorientating danger."


You can read the full article here.


To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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