Understanding the Sponsorship Journey

Sep 03, 2024 11:01 am

Hi !


Understanding the sponsorship journey is key for any race driver and in this week's newsletter you will get the opportunity to understand this critical facet of motorsport better. Let's take a closer look.


Team USA Scholarship Pivots to Supporting Two Drivers in USF2000

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The Team USA Scholarship has pivoted this year to supporting two drivers in the USF2000 season finale and last week in the Driver Development Roundup you found out why. Click here to read all my driver development news from last week.


Understanding the Sponsorship Journey

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Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and last week was no different. You learned secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you could attend as well as tips on how to manage your money. Click here to read all race driver business advice from last week.


3 Lamborghinis and 1 Porsche Are in the Marketplace This Week

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Three Lamborghinis and one Porsche were featured in last week’s selections of Race Cars for Sale in the Motorsport Prospects Marketplace in partnership with Racing Edge. I featured a 2019 Lamborghini Huracan Super Trofeo EVO 1, 2017 Lamborghini Huracan GT3 EVO-1, 2015 Lamborghini 620-2 Super Trofeo and a 2019 Porsche CT3 Cup Car 991.2. Click here to see if they are still available!


2025 LMP3 Cars Make Their Debut

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Three of the four new for 2025 LMP3 cars made their debut last weekend at Spa and I had the details and pics for you. I also had several racecraft tips, details on the new Toyota GR Supra GT4 EVO2 and whether gaming makes you a better driver. Click here to read more.


Esports World Cup Champion Aspires to Compete in Real-World Motorsport

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Esports World Cup Champion Luke Bennett is hoping that his success in esports can be parlayed into success in real-world motorsport and his story was featured in last week’s Sim Racing Roundup. I also featured David Dalton Jr’s journey to the Prodigy Racing League, comparing the iRacing and real-life Mercedes-AMG GT4 and much more! Click here to read all of last week's sim racing news and developments.


North Holland Oil and Gas Ad Campaign: Formula 1’s Next Tobacco Ban?

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Will the recent North Holland oil and gas ad campaign become the next tobacco ban? That is the question asked by one of the articles linked to in last week’s edition of the Sustainable Motorsport Roundup looks to answer. Click here to find out more.


Why You Need a Financial Crew Chief ASAP

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In Part 2 of our series Driven to Succeed: Financial Planning for Motorsport Athletes, financial advisor Elliott Ellis looks at why a race driver needs a financial planner. Click here to read the full article.


Legal Drama for Haas F1 at Dutch Grand Prix

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The Haas Formula 1 team found itself embroiled in legal drama during the recent Dutch Grand Prix, and I had an overview of the situation. In other motorsport legal news, I covered F1’s ongoing efforts to protect its IP rights against certain content creators, and a lawsuit between SRX and Skip Barber Racing. Along with that, expect the usual business of motorsport news that doesn’t involve litigation. Click here to all the motorsport legal news and more.


The Week Ahead

This week is a shortened week due to Labor Day here in North America but one of the highlights will be an analysis of whether Renault intends to sell its Alpine F1 team. I also have some great advice regarding the business of being a race driver, part 3 of Driven to Succeed: Financial Planning for Motorsport Athletes and much more.


Quote of the Week

"What’s behind you doesn’t matter."

— Enzo Ferrari


The Last Lap

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With Williams releasing Logan Sargent, the only American on the F1 grid, Motorsport Magazine featured a timely reminder of one of the great Americans to race in F1, Phil Hill.


“He had the right body size, he worked constantly to build up arms and wrists, and from his background as a mechanic he understood the car; he had a magical ability to feel it. Phil and the car were one.”


Have a look at The grace of Phil Hill: America's charming F1 champion for a great profile of the late champion.


Enjoy,

Mark

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