Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch tea...

First off, the ideal braking point doesn’t exist. Your braking point is dependent on many variables like your position on the track, the way you come onto the brake and of course the car’s physical limitations like cold tires or hot brakes. More ofte...

Dealing with adversity both on and off the track is just part of what you will find in this week’s Driver Development Roundup. You will also get a peek behind the scenes at both an F1 academy training session and a rally development program, learn ab...

Crack European squad PREMA Racing is joining Indycar in 2025 and they have no illusions at how difficult the move will be. This is one of the major stories in this week’s Business of Motorsport. I also have details on Andretti Global’s new UK base, F...

This week in sustainable motorsport features an in-depth look at a hydrogen combustion race engine, an innovative Japanese race program combining anime with electric racing as well as a look at designing a Formula E powertrain. It’s all in the latest...

Suellio Almeida has graduated from sim racing to a real-life podium at the Dubai Autodrome racing in the Gulf Radical Cup and his experience exemplifies how sim racing enabled the transition. I also feature how to deal with setbacks in your racing ca...

Having fun on track with the Hyundai Ioniq 5 N eN1 Cup Car is part of a jam packed Racecraft & Race Cars Roundup this week. The Ioniq 5 N eN1 Cup Car is fast, fun and oh by the way, its electric. I also have tips on how to learn a racetrack, an i...

(Co-founder Lindsay Stroz provides Motorsport Prospects readers with an overview and review of the recent Queen’s Women in Automotive & Motorsport Conference.) The Queen’s Women in Automotive and Motorsport Conference was created to generate fema...

Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives. It’s all here...

When it comes to endurance racing, one name that inevitably comes up is that of race driver Nicki Thiim. With two World Endurance Championship titles under his belt in 2016 and 2020, calling him experienced would be an understatement. Observing drive...