How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips...
The FIA has launched a concussion awareness campaign which is designed to educate and raise awareness of concussion, including signs, symptoms, and red flags to further protect motorsport competitors. Full details can be found in this edition of the...
Hansen Motorsport’s sustainability vision is just one of the highlights of this week’s Sustainable Motorsport Roundup. As Susan Hansen explains, “we felt that if we were going to continue racing and having a company, we have to do something that meet...
Can someone go from sim racing to F1? As this week’s edition of the Sim Racing Roundup demonstrates, that time will come sooner than we think. Inside you will find examples of sim racers doing incredible things in real life racing with advice on how...
A look at Ferrari’s Customer Racing Program is just one of the highlights of this week’s Racecraft & Race Cars Roundup. I also have tips on racing in the rain, a major concussion awareness program by the FIA and changes to the SCCA’s National Roa...
Left foot or right foot braking? There are two ways that you can approach your braking; with your left foot or your right foot. No matter how you choose to brake, you apply the pressure according to how much grip is present. If you left foot brake,...
This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more...
The appeal of endurance racing to young drivers is one of the topics covered in this week’s Driver Development Roundup. With opportunities in F1 being scarce, a lot of young drivers are pivoting to sportscars and you will find out why. I also have ne...
IndyCar has gone all in with FOX as a broadcast partner and I have the details and analysis in this week’s Business of Motorsport Roundup. I also have news on an iconic racetrack for sale, the latest sponsorship and team news and an intriguing look a...
The ACO has unveiled their hydrogen-powered H24 EVO and I have the details in this week’s edition of the Sustainable Motorsport Roundup. I also have details on new hydrogen and eco-friendly ICE engines being developed, SRO going 100% carbon neutral,...
