What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver. You will also learn why you shoul...
(Veteran motor racer Peter Cate has compiled his learnings from more than thirty racing seasons into a recently published book, ‘Racing Hell – The Hidden Truths of Motorsport’. I asked Peter to provide an overview of his book and his intentions behin...
The FIA Rally Star Program aims to nurture future rally champions. Explore the details about the initiative in this week’s Driver Development Roundup. You will also find out about how you can become your team’s most valuable driver, how an IMSA team...
The Las Vegas Grand Prix was a factor in boosting Liberty Media’s F1 revenue in 2023 as it soared 23% over 2022. The numbers and analysis are part of the Business of Motorsport this week. In Motorsport Legal news, while Christian Horner is absolved b...
Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance...
This week you will find out how racing simulators can reduce motorsport’s carbon footprint. I also bring you the details of Phase 2 of the FIA’s hydrogen development plan, synthetic fuel news and analysis and footwear created with motorsport industry...
Darren Cox’s role in revolutionizing sim racing is explored in this week’s edition of the Sim Racing Roundup. You will also find out how one sim racing coach is transitioning to real-life racing, tips from an esports racer on how to get involved in s...
When the lap times just aren’t coming in, how do you know whether you need to change the car set-up or something in your driving? This week you will find out what to do from several pro drivers, all part of this week’s racecraft tips. You will also l...
(This article was originally posted to Darren’s LinkedIn profile. It has been re-posted with his kind permission.) The Gamer to Racer Crossover is complete. But will ‘gaming’ ever become a real and equal alternative to karting for young drivers? I’d...
The 2024 Drift Sponsorship Summit is coming and in this week’s Business of Being a Race Driver I have all the details. You will also learn how to use rejections to improve your sales technique, an interview with the author of Motorsport Sagas: Unlock...
