Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar...
The Team USA Scholarship has pivoted this year to supporting two drivers in the USF2000 season finale last weekend and this week in the Driver Development Roundup you will learn why. I also have details on the career paths of Sabre Cook and Ollie Ber...
This week’s Business of Motorsport Roundup will explore whether an F1 team can achieve a valuation similar to the recent $10 billion valuation of the Dallas Cowboys. I also have news on charter negotiations in both NASCAR and IndyCar, the future of t...
(Welcome to 5 Reasons Why Every Race Driver Needs to Manage Their Money Wisely, the first article in a three-part series on Financial Management for Race Drivers titled Driven to Succeed: Financial Planning for Motorsport Athletes by financial adviso...
Mercedes F1 is championing sustainability and are working to decarbonize by 2030. In this issue of the Sustainable Motorsport Roundup, you will find out how. I also have a progress report on Formula 1’s sustainability progress for the 2024 season so...
This week you will find out what it feels like to race against Max Verstappen in sim racing. I also have a comparison between sim racing and the real thing, how a sim racer went on to engineer a Supercar and a new sim racing competition featuring the...
New race series and race cars dominate this week’s edition of the Racecraft & Race Cars Roundup. Four new series and three new race cars are featured in addition to some great racecraft advice, tips on dealing with mental fatigue and much more. R...
A 2020 Aston Martin GT4 headlines this week’s selection of Race Cars for Sale in the Motorsport Prospects Marketplace in partnership with Racing Edge. This week I am also featuring a 2022 Ginetta GT4 Super Cup V8, 2024 Radical SR10 XXR, two Lamborghi...
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effe...
Why do driver or rider moves matter so much in racing? There are number of factors, but the short answer is sponsorship. Perhaps a little-known fact to casual fans, but teams are not the only ones that receive sponsorship over the course of a race se...
