How to Form Partnerships with Brands

In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potent...

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Oct 01, 2024
2025 Feed Racing Scholarship Registrations Open

2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program f...

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Sep 30, 2024
IndyCar Announces Charter System

IndyCar has announced a charter system, and its effects are already being felt. Details are in this week’s Business of Motorsport Roundup. I also have news on why the MotoGP Indian Grand Prix is not on the schedule for 2025, the latest motorsport spo...

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Sep 27, 2024
Sim Racer Deagen Fairclough Wins British F4 Championship

Sim racer Deagen Fairclough has claimed victory in the British F4 Championship, and he’s just one of several sim racers competing in real-world racing, highlighted in this week’s Sim Racing Roundup. I also feature a video charting one sim racer’s jou...

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Sep 25, 2024
How to Go Circuit Racing in the UK

How to go circuit racing in the UK is just some of the advice you will get in this week’s edition of the Racecraft & Race Cars Roundup. I also have a guide to passing and braking techniques, an amazing hand-control system used by Robert Wickens a...

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Sep 25, 2024
2025 USF Pro Championship Scholarships Announced

Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much...

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Sep 24, 2024
Lessons on the Evolution of F1 Sponsorship – Part 2

Welcome to part two of a two-part series on the Evolution of F1 Sponsorship by aspiring Motorsport Lawyer, Anirban Aly Mandal. After evaluating stipulations regarding personal sponsors and racing overalls in part one, this article will focus on helme...

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Sep 23, 2024