This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more...
The appeal of endurance racing to young drivers is one of the topics covered in this week’s Driver Development Roundup. With opportunities in F1 being scarce, a lot of young drivers are pivoting to sportscars and you will find out why. I also have ne...
IndyCar has gone all in with FOX as a broadcast partner and I have the details and analysis in this week’s Business of Motorsport Roundup. I also have news on an iconic racetrack for sale, the latest sponsorship and team news and an intriguing look a...
The ACO has unveiled their hydrogen-powered H24 EVO and I have the details in this week’s edition of the Sustainable Motorsport Roundup. I also have details on new hydrogen and eco-friendly ICE engines being developed, SRO going 100% carbon neutral,...
With Le Mans coming up this weekend, now is the perfect time to see how Felipe Drugovich, a rookie to the classic race is using sim racing to prepare to race in the 24 Hours of Le Mans. I also highlight more sim racers having success in the real worl...
Ligier introduces the 2025 JS P325 LMP3 and this week I have all the details. I also have more race car news on the new BMW M4 GT3 Evo and a track test of an ND-chassis Mazda MX-5 Cup Car. As usual I also have some great racecraft advice plus the his...
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling...
While I was on vacation I posted a number of guest posts from the Motorsport Prospects’ News Racers Can Use archives. These posts covered a number of topics including racecraft, driver development, sim racing and the business of motorsport. In case y...
This week you will learn about how one driver pivoted from single-seaters to endurance racing and why. I also have details on a major research initiative on the untapped potential of female drivers in brand narratives, winning your race team over and...
Intense negotiations are ongoing for F1’s Concorde Agreement and this week’s Business of Motorsport will bring you up to speed. I also have news on the continuing debate over the future of the Monaco Grand Prix, Lola’s plans in Formula E and beyond,...
