Treat Your Sponsors With a Million-Dollar Mindset

Treating your sponsors with a million-dollar mindset is just some of the advice you will find in this week’s edition of the Business of Being a Race Driver. You will also learn about accessing sponsor marketing and advertising budgets, a media traini...

Read More
Mar 25, 2025
The Value of Compassion to a Young Athlete

The value of compassion to a young athlete is just one of the things covered in this week’s Driver Development Roundup. Always remember that young drivers are just that, young and your compassion can have an exponential influence on their development...

Read More
Mar 24, 2025
Formula 1 Prepares to Race in Thailand

Formula 1 is preparing to race in Thailand and this week’s Business of Motorsport has the details. I also have news on IMSA’s expanding digital footprint, why Mercedes’ right to review was successful at the Australian Grand Prix and a profile of Roge...

Read More
Mar 21, 2025
Formula E Leads the Way in Sustainability Once Again

Formula E leads the way in sustainability once again as the latest edition of the Sustainable Championships Index is released. You will find out why, who came in second and third and where to download the report in this edition of the Sustainable Mot...

Read More
Mar 20, 2025
How F1 Drivers Use a Sim to Prepare for a New Track

How F1 drivers use a sim to prepare for a new track is one of the topics covered in this week’s Sim Racing Roundup. I also link to an article on the power of mental imagery and simulators, show how a university sim racing club is introducing students...

Read More
Mar 19, 2025
Which Radical Track Car is Right For You?

Which Radical track car is best for you? This week’s Racecraft & Race Cars Roundup will help you decide. You will also find tips on racecraft in multi-class racing, the sensory challenges for neurodivergent drivers, mechanics and engineers when i...

Read More
Mar 19, 2025
How To Deal With the Media Landscape

In this week’s edition of The Business of Being a Race Driver, we dive deep into the art of navigating the media landscape—a crucial skill for any aspiring driver. Discover strategies to not just manage media interactions but to truly shine in the sp...

Read More
Mar 18, 2025
Is NASCAR a Monopoly?

Is NASCAR a monopoly? That is a question that was recently debated, and you can listen to the debate in this week’s Business of Motorsport Roundup. I also have the name of the new track for the Spanish Grand Prix, a look inside the Formula E offices...

Read More
Mar 14, 2025