I often explain the importance of keeping your tech updated with a helpful analogy comparing it to car oil changes... something we all *know* we should be doing for our vehicles. Let me explain, in context to website maintenance.

Just like a car, software requires regular upkeep to function optimally. A car requires oil changes every 3,000 to 5,000 miles to keep the engine running smoothly. Similarly, a website needs regular maintenance to continue operating efficiently and providing an optimal user experience.

If you neglect oil changes in your car, it can lead to engine damage and other unexpected repairs down the line. Similarly, ignoring website maintenance can result in slow page loading times, broken links, security vulnerabilities, and other issues that can negatively impact your business.

When your car's oil is changed, most *good* mechanics don't just replace the oil. They will also check other vehicle components to ensure things are in good working order. They're looking for potential issues that could cause problems down the line. A good tech partner will do the same thing.

That said, even when you buy a new car, you know eventually something will need replacing. A car part like an alternator may fail due to conditions, or tires will expectedly wear out with use. Similarly, even with diligent maintenance, issues will arise in the tech world - a server may crash, or a software bug might surface. However, just like how regular oil changes keep your car in good condition and help you anticipate potential issues, regular maintenance helps ensure that your site remains in top shape and allows you to address potential problems proactively.

Maintaining your technology platforms, such as your website, helps prevent major issues down the line and provides an opportunity for proactive problem-solving. As technology continues to evolve rapidly, it's paramount that businesses prioritize these update efforts to stay ahead of potential challenges and ensure their digital assets continue to serve their purpose effectively.

What are you doing to maintain your key business systems proactively? Reply to this message and tell me what is being updated (or what is not). I'll offer some advice; I read all of your replies.

Yours in tech,

—Joshua

P.S. Yes, I do provide maintenance services for websites or other platforms. But I also can help you establish a process for maintaining your overarching systems. Book time to discuss your needs, as you wish.