Hi Coach, I got this email below from Coach Paul Foh and thought to share

Save the date.

A Nigerian business owner: selling property, clothing, food, or professional services discovers that one client in London is worth more than ten clients back home. Not because diaspora Nigerians are richer. But because £1 is currently worth ₦1,818.

That single realisation changes everything.

Your first ₦10,000,000 from diaspora sales is closer than you think. And your first $10,000? Even more achievable than that sounds because to a Nigerian earning in the UK or US, the prices that feel big to you feel remarkably comfortable to them.

But here is the question nobody is answering properly: how do you actually get there?

The Market Is Not the Problem

Over 20 million Nigerians live outside Nigeria. Last year alone, they sent $20.93 billion back home. That money went to families, properties, investments, and businesses. It is an enormous, active, spending market.

The problem is not the market. The problem is that most Nigerian businesses have no idea how to reach it and the ones that try are making the same avoidable mistakes over and over again.

They post generic content nobody diaspora is searching for. They have no personal brand, so nobody trusts them. They price wrong, communicate wrong, and follow up wrong. And then they conclude the diaspora market “doesn’t buy.”

It buys. Just not from businesses it doesn’t trust.

What It Actually Takes

Making your first $10,000 from diaspora sales requires three things working together.

The first is the right message content that speaks directly to what diaspora Nigerians are already thinking about. Not what you sell. What they fear, want, and plan.

The second is the right platform knowing where this audience actually spends their time, what format they respond to, and how to show up consistently enough to be remembered.

The third is a trust-building process a clear sequence that moves someone from discovering you to having a real conversation, to becoming a paying client. Without this, the first two produce nothing.

These are not complicated. But they must be in place, and they must work together.

I’m Covering All of This — For Free

I’m hosting a free live session where I will walk you through exactly how to make your first $10,000 in sales from the Nigerian diaspora market. We will talk about the message, the platforms, the trust-building, the pricing, and the mistakes you must avoid.

And that is just the beginning of what we’ll cover.

Join me here it costs you nothing:

Date: April 28, 2026

Time: 7PM

👉 https://meet.google.com/pwv-imbj-zwc

SAVE THE DATE, TIME, AND LINK

Come with your product or service in mind. Come with your questions. And come ready to see this market completely differently by the time we are done.

See you there.

Paul Foh