Hi GenAI is likely to assume 30% of traditional marketing's mundane tasks by 2027 in the Asia-Pacific region excluding Japan, suggests a new report from IDC. GenAI will take over jobs like, content and website optimisation, customer data analysis, se...

Hi Agencies suck at marketing themselves.Its not just my opinion. There are so many discussions online about this, that we can consider it a fact now.The biggest reason. Most agencies have mastered the skills of marketing to consumers, for their clie...

Hi Register for the upcoming Linkedin Audio EventLast week in our Linkedin Audio event we discussed how AI is reshaping our work and life. Summary of the key points from the discussion is given below.Embracing AI: Tool, Not ThreatA common concern is...

Hi Last week we focused on using AI to create impact on Linkedin. LinkedIn stands as a beacon for professional networking, and now, AI is changing how we engage with this platform. Let's explore how.Some AI tools we useIn this issue, we'll take a clo...

Hi Last week we explored the essence of practical marketing through real-world examples, demonstrating its effectiveness in building lasting relationships and driving results.1. Remixing the Ordinary: The Power of Creative MarketingRemember the viral...

Hi In today’s dynamic market, effective marketing doesn’t always have to mean high costs. Our focus during the Linkedin Audio Event on 24th Nov 2023 was on leveraging low-cost/no-cost marketing platforms to create a significant impact. Remember, the...