Practical Marketing Newsletter - Issue 3

Dec 15, 2023 5:02 pm

Hi


Last week we focused on using AI to create impact on Linkedin. LinkedIn stands as a beacon for professional networking, and now, AI is changing how we engage with this platform. Let's explore how.


Some AI tools we use


In this issue, we'll take a closer look at the AI tools reshaping our LinkedIn experiences:

  1. Bard: Great for profile and content creation, making your LinkedIn presence more impactful.
  2. Claude AI: Good for creating content with strict word or character limits.
  3. Perplexity AI: A search engine that summarises various sources and gives you one good well crafted answer.
  4. ChatGPT 4: Great for coming up with topics and brainstorming ideas.


LinkedIn Profile Creation with AI


Creating a standout LinkedIn profile is crucial. AI tools like these can help tailor your profile, highlighting your unique skills and experiences in a way that resonates with your network and potential employers.

But doing this requires you to be specific about the your skills, target clients, and benefits you offer.


Content Creation: A New Frontier


Content creation on LinkedIn is no longer a daunting task. AI assists in generating relevant, engaging content that aligns with your professional brand, ensuring your voice is heard in the crowded digital space.


Mastering the Art of Commenting


Comments on Linkedin are almost as important as publishing posts. Failing to comment on relevant posts diminishes your reach. When you comment on a post, you reach the post publishers connections.


  • Hijack a Post: Not in a negative way, but constructively. When you notice a post without much engagement from the original poster, step in. Respond to comments, initiate discussions, and invite people to DM you or offer to DM them. This proactive approach can significantly boost your visibility and engagement on the platform.



Note from Sponsors

Level Up Your Professional Brand with LinkedIn

Want to be recognised as an industry expert?


"Win LinkedIn with AI" helps you build a strong professional brand on LinkedIn.

Learn how to:


  • ⁠Craft an impactful profile story
  • ⁠Showcase your expertise and achievements
  • ⁠Network with key influencers
  • ⁠⁠Establish yourself as a thought leader


Become the go-to expert in your field.

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Your Instructor Anoop Kurup has 18 years of professional experience and 7 years of success in LinkedIn marketing. Learn from his expertise and revolutionise your LinkedIn presence with "Win LinkedIn with AI" workshop.



Generating Leads on LinkedIn


Using AI, lead generation on LinkedIn becomes more targeted and efficient. AI tools can help identify potential leads, craft personalised outreach messages, and manage follow-ups, streamlining your networking efforts.



The Future of LinkedIn with AI


I firmly believe AI will democratise content creation on LinkedIn. Currently, only about 1% of LinkedIn subscribers actively create content. With AI lowering the barriers, we expect to see more professionals sharing their expertise, leading to a richer, more diverse professional community.


In conclusion, AI is not just a tool; it's a game-changer in the professional world. Embrace these technologies to enhance your LinkedIn experience, and stay ahead in this ever-evolving digital landscape.


Looking forward to your feedback and success stories!


Happy Marketing!

Regards

Anoop Kurup, Nishaa Prakash

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