Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!If you've been following along this past week, you already know the honest story on bakuchiol - what the research actually says, what to look for on a label, and why concen...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!I don't usually lead with reviews - but this one stopped me in my tracks when I read it.Lea Ann H. wrote: "I'm on my 4th jar and will order again."That's it. That's the who...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!Quick follow-up to my last email about bakuchiol. I want to get into the weeds on something because I think it matters.When a brand lists bakuchiol in their formula, there...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!There's one question I get more than almost any other in my comments and inbox: "Can I use bakuchiol instead of retinol?"And honestly? It's a great question. It's also one...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here, and I make pro-longevity skin care for people that are aging and not mad about it. If “New Year, New Me” energy makes your eyes roll, I'm right there with ya. 2026 is the...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! Let’s rock Cyber Monday with a giveaway:WIN YOUR ENTIRE ORDER FREE!You read that right! One lucky winner will get their entire order refunded! Place an order Sunday Nov 30...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! It’s time for the biggest GOOW sale of the year! On top of the deals from earlier this week:🧦 $9 Stocking Stuffer - BAKUCHIOL CREAM - Black Friday only!📦 Free shipping o...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! As I sit here dreaming of the first bite of peanut butter pie tonight, gearing up to make the green bean casserole that I insist on bringing to our Thanksgiving gathering...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! Let's kick off Black Friday Week with a massive drop: a new product AND a new GOOW Flight bundle! Stay tuned for more reveals all week! Did someone say, "Stocking Stuffers...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here! I've got Black Friday Reveal #2 today: Sampler Flights: Lotion EditionMini 2oz sizes of body butters and magnesium lotionsFree shipping over $35 through Dec 2! (minimum go...