Be yourself. Love yourself. Take care of each other.

Hello, world! Shelly here!

If you've been following along this past week, you already know the honest story on bakuchiol - what the research actually says, what to look for on a label, and why concentration and ingredient form matter.

The GOOW Bakuchiol Face Cream is formulated around all of that.

What's in it: 1% pure bakuchiol meroterpene (the form and concentration that the research is based on) in a 12-ingredient fragrance-free formula. No essential oils. No fluff. Just ingredients that have a reason to be there, handcrafted in small batches in Virginia.

Who it's for: Dry skin. Sensitive and reactive skin. Anyone who wants pro-longevity skin support without the retinol side effects. Anyone who's tired of moisturizers that smell like a spa and irritate their skin five minutes later. Anyone that prefers a low-sensory skin care experience.

What customers say: Lea Ann is on her 4th jar. Valerie cut her tretinoin use in half. Patricia said it "works" - in all caps - which honestly is the best review a formulator can get.

Spoiler alert: an Amazon launch is coming. Right now you can get it directly at shopgoow.com, where you're buying direct from me.

Get the GOOW Bakuchiol Face Cream →

Thanks and remember: be yourself. Love yourself. Take care of each other,

💜 Shelly