Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!If you've been following along this past week, you already know the honest story on bakuchiol - what the research actually says, what to look for on a label, and why concen...
Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!I don't usually lead with reviews - but this one stopped me in my tracks when I read it.Lea Ann H. wrote: "I'm on my 4th jar and will order again."That's it. That's the who...
Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!Quick follow-up to my last email about bakuchiol. I want to get into the weeds on something because I think it matters.When a brand lists bakuchiol in their formula, there...
Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!There's one question I get more than almost any other in my comments and inbox: "Can I use bakuchiol instead of retinol?"And honestly? It's a great question. It's also one...
Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here, and I make pro-longevity skin care for people that are aging and not mad about it. If “New Year, New Me” energy makes your eyes roll, I'm right there with ya. 2026 is the...