The OG: Bakuchiol Cream.

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!If you've been following along this past week, you already know the honest story on bakuchiol - what the research actually says, what to look for on a label, and why concen...

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Apr 03, 2026
She's on her 4th jar. That tells you everything.

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!I don't usually lead with reviews - but this one stopped me in my tracks when I read it.Lea Ann H. wrote: "I'm on my 4th jar and will order again."That's it. That's the who...

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Mar 31, 2026
The thing I keep getting asked about...

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here!There's one question I get more than almost any other in my comments and inbox: "Can I use bakuchiol instead of retinol?"And honestly? It's a great question. It's also one...

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Mar 25, 2026
New Year, NO Drama!

Be yourself. Love yourself. Take care of each other.Hello, world! Shelly here, and I make pro-longevity skin care for people that are aging and not mad about it. If “New Year, New Me” energy makes your eyes roll, I'm right there with ya. 2026 is the...

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Jan 02, 2026