Why "Good Enough" Makes You Forgettable | Larry Kasanoff #myfavoritemistake
Larry Kasanoff borrowed a rule from legendary auto executive Bob Lutz: a car that some people love and some people…
He Bet His Career on Platoon — And Won | Larry Kasanoff
Larry Kasanoff risked getting fired to greenlight Platoon when nobody famous was in it and the studio didn't want to…
Two Amazon Accounts, One Innocent Mistake, Her Whole Business Gone
One email from Amazon: "This is against our guidelines." No explanation, no chance to fix it. Just her books gone.…
"Salami, Stopwatch, Sasquatch..." -- This Manager Has No Idea What 5S Means
Asked to name the 5 S's, the manager gets every one wrong: "straighten, salami, stopwatch, Sasquatch, and salmonella."…
The AI Writing Pattern Editors Spot Immediately
Publishing strategist Wiebke Tasch reviews manuscripts for a living. She says she can tell within a few pages when a…
This Office 5S Program Is INSANE (Lean Gone Wrong)
A consultant tells an office to tape outlines around hammers, monitors, and coffee cups because "the best factories do…
ChatGPT's Writing Style Problem: Why Editors Can Spot It Instantly
Publishing strategist Wiebke Tasch reviews manuscripts for a living, and she says AI-written chapters give themselves…
The Biggest Book Marketing Mistake: Publishing, Then Going Silent
The biggest mistake authors make isn't in the writing. It's finishing the book, publishing it, and telling no one.…