Hey !

We're going live in just one hour.

Today's Talk Virtual conversation focuses on a question every SaaS marketing leader eventually faces:

How do you prove the ROI of virtual events?

Executives aren't asking for attendance reports.

They're asking about:

• Pipeline influenced

• Revenue sourced

• Opportunity acceleration

• Customer expansion

• Business impact

Join us as we discuss what SaaS leaders should really be measuring and how today's top erforming teams are connecting events to revenue outcomes.

During today's discussion we'll cover:

✔ Why attendance isn't enough

✔ The difference between sourced and influenced revenue

✔ Attribution challenges marketers face

✔ How events help accelerate sales opportunities

✔ What executives expect before approving future event investments

Join us in one hour:

📍 https://app.onestream.live/h4i-zgs-ifqm

After the live stream ends (15 to 18 minutes) let's have a conversation. Bring your questions and insights. We'd love to hear how your organization measures event success.

See you soon,

Ericka Bates

Host, Talk Virtual