Hey !How many people registered for your last event?How many attended?How many engaged in the chat?Those are usually the first numbers event marketers report.They're also the numbers executives care about the least.Because when budgets tighten and le...

Hey Again, !We're about to go live in 15 minutes!The Event ROI Problem: What SaaS Leaders Should Really MeasureIf you've ever struggled to answer questions like:How do we connect events to revenue?What metrics matter most to executives?How do we meas...

Hey !We're going live in just one hour.Today's Talk Virtual conversation focuses on a question every SaaS marketing leader eventually faces:How do you prove the ROI of virtual events?Executives aren't asking for attendance reports.They're asking abou...

Hey there !This week, I asked a group of entrepreneurs, marketers, podcasters and community builders a simple question:What's one experiment you're running in your content or events this month?Sounds straightforward, right?What followed was a fascina...

What Up Summiteer / ,This week's conversation started with a simple question:What's one experiment you're running in your events or content this month?And somehow we ended up discussing:✅ Instagram carousel strategies✅ AI avatars and digital clones...