The Most Valuable Marketing Question We Asked This Week
Jun 08, 2026 12:56 pm
Hey there !
This week, I asked a group of entrepreneurs, marketers, podcasters and community builders a simple question:
What's one experiment you're running in your content or events this month?
Sounds straightforward, right?
What followed was a fascinating conversation about AI, content creation, community building, automation, livestreams and marketing strategy.
But one insight kept showing up again and again:
The businesses making the biggest progress aren't creating more content. They're building better systems.
The Content Trap
For years, marketers have been told they need:
- More blog posts
- More videos
- More social media content
- More emails
- More everything
The result?
A lot of exhausted business owners staring at half finished content calendars.
The problem isn't a lack of ideas.
The problem is that most people are trying to create content from scratch every single day.
The Smarter Approach
Instead of asking:
"What should I post today?"
Start asking:
"How can I get more value from the content I'm already creating?"
For example:
A single livestream can become:
✅ A blog post
✅ Several Social media posts
✅ An email newsletter
✅ A YouTube video
✅ Short-form clips
✅ Community discussions
✅ Frequently asked questions
The conversation becomes the asset.
Everything else becomes a byproduct.
AI Is Changing the Game (But Not the Way You Think)
During our discussion, we talked about AI avatars, voice cloning, automated workflows, AI research tools and content generation, but the biggest opportunity isn't creating content faster.
It's creating systems that help you stay consistent.
Because consistency, not perfection is still one of the most powerful growth strategies available!
The businesses winning right now aren't necessarily using the most AI.
They're using AI to remove friction from processes that already work.
One Lesson Every Business Owner Needs to Hear
One of the most valuable moments in the conversation had nothing to do with technology.
It had everything to do with communication.
Many business owners explain what they do using features.
Customers buy outcomes.
Customers don't wake up wanting:
- RSS feeds
- Automations
- AI workflows
- Content repurposing systems
They want:
- More visibility
- More leads
- More sales conversations
- More time
- More consistency
That's an important distinction.
Sometimes the fastest way to improve your marketing isn't changing your offer.
It's changing how you explain it.
A Question for You
If you could run one experiment in your marketing, content or business this month, what would it be?
Just one small test.
Because growth often comes from experiments, not assumptions.
And the businesses that keep learning tend to outperform the businesses that keep guessing.
Until next time,
Ericka
P.S.
