Best email marketing for tarot readers and astrologers
Pick a cheap, simple tool. Offer a free monthly pull for signing up. Send a forecast on the 1st and a short note at each new and full moon. SendFox is free up to 1,000 contacts, then $29 once for 5,000.
Free up to 1,000 contacts. No card.
SendFox is the best email tool for most tarot readers and astrologers: a free signup page for your bio link, a welcome series that runs on its own, and a monthly forecast you can schedule ahead. It's free for 1,000 contacts and $29 once for 5,000. Pick MailerLite if you want to sell readings and digital products from your email tool, Kit if you sell lots of digital products, and Flodesk if the look of every email matters most.
Instagram decides who sees your post. Email doesn't. When you open three reading slots, that's the difference between a post nobody sees and a calendar that's full by lunch.
To keep this concrete, we built a demo account for a made-up reader called Moonlit Deck by Ren. Ren reads tarot and does birth charts over video. Ren isn't real, but every screenshot, email and date below is a setup you can copy today.
This page is for independent readers with real clients: people who book readings, read your forecast on the 1st and hit reply. A list of 400 people like that will fill your calendar. A list of 40,000 strangers won't.
SendFox's terms require clear, direct permission from everyone you email, so bought lists are out, and so are persona funnels that pretend to be a psychic or "a message from your angels". Accounts sending that get reviewed and can be suspended. Read the terms.
The signup form
- Fields: First name and email. Every extra field costs signups.
- Button: "Send me my free pull"
- What they get: A free 3-card pull for the month, delivered in about a minute.
- Where signups go: the Monthly forecast list, which starts the welcome automation.
Use it as a hosted link (your bio, a QR code, the back of a book) or paste one line of code to put it on your site.
Best email tools for tarot readers & astrologers
I make SendFox, so it's listed first. Each tool below says what it does better than us. Prices are at 5,000 subscribers. How we checked.
| # | Tool | Best for | At 5,000 subscribers |
|---|---|---|---|
| 1 | SendFoxBest value | Readers who want a list that books sessions | $29 once |
| 2 | MailerLite | Selling readings and digital products from email | $49/mo |
| 3 | Kit | Selling reports, courses and other digital products | $89/mo |
| 4 | Flodesk | Beautiful, design-first emails | $59/mo |
| 5 | Substack | A free written horoscope with app discovery | $0 + 10% of paid |
01 SendFox Best value
- Price
- Free to 1,000 contacts. $29 once for 5,000. Pro from $19/month.
- Moves
- Imports from Mailchimp, Kit, Google Contacts or a CSV
Good
- Free for 1,000 contacts and 3,000 sends a month
- $29 once for 5,000 contacts and 300,000 total sends
- Smart Pages and subscriber referrals on every plan, RSS-to-email from the $29 plan
Not so good
- The $29 plan has a send pool. Weekly to 5,000 people uses it in about 13 months, then you move to Pro
- No CRM or sales pipeline
- Paid newsletters and removing branding need Pro
02
- Price
- $49/month at 5,000 (Comfort).
Good
- Website and landing page builder included
- Preference center and 100+ integrations
- Sells digital products and bookings
Not so good
- Free plan is now 250 subscribers
- Comfort caps you at 10 emails per subscriber a month
- Jumps to $89 at 10,000
03
- Price
- $89/month at 5,000 (Creator). Free to 10,000 without automations.
Good
- Recommendations network and newsletter sponsorships
- Free plan up to 10,000 subscribers
- Store for digital products built in
Not so good
- The first welcome sequence needs a paid plan
- Takes 3.5% plus 30 cents per sale
- Bills for subscribers who stopped opening
04
- Price
- $59/month at 5,000 (Pro).
Good
- Best-looking templates
- Checkout and sales pages built in
- Doesn't bill for unsubscribed or bounced contacts
Not so good
- Flat price retired in December 2025
- Free plan does not send email
- $389/month at 50,000
05
Substack
- Price
- Free to send. Keeps 10% of paid subscriptions.
Good
- Discovery through the app and recommendations
- Free if you never charge
- Podcasts, video and a reader app included
Not so good
- 10% of paid subs plus card fees, for as long as you publish
- Email tools are thin next to the rest of this list
Give away a pull, not a "newsletter"
Nobody wakes up wanting to join a newsletter. They do want to know what October has in store for them. So Ren's signup page offers a free 3-card pull for the month. Sign up, and the reading lands in your inbox about a minute later.
The form asks for a first name and an email. That's it. Asking for birth date, time and city on a signup form feels clever and kills signups. Ask later, in email three, when they already like you.
The forecast Ren sends on the 1st
Here's the whole thing. It's short on purpose. People read it on their phone in bed, so write it like a text from a friend who happens to read cards.
Notice what it doesn't have: a header image, three columns, a list of "resources". One idea per paragraph, one link, one question at the end.
Copy the text of this email
Hi there,
October opens with the Tower. Don't panic. It's the card for plans that were never going to hold, so if something wobbles in the first week, let it fall.
The middle of the month is the Six of Cups. Old friends, old projects, a message from someone you thought was gone. Answer it.
The new moon lands around the 10th. Good night to write down one thing you want by New Year's. Just one.
We close on the Star. Rest. You earned it.
I have 3 reading slots open this month (60 minutes, over video). Past clients get first dibs until Friday. After that they're open to everyone.
[Button: Book a reading]
Talk soon,
Ren
P.S. Hit reply and tell me which card you'd pull for October. I read every reply.
Send the forecast on the 1st, every month. A forecast that shows up on the 9th isn't a forecast.
From the SendFox teamSubject lines that get opened
None of them say "Moonlit Deck Newsletter #14". Put the reason to open in the subject line, not the sender name.
Lists and tags to create
Create these on day one, with these exact names, so every email has an obvious place to go.
Monthly forecastlistEveryone who signs up. The welcome automation runs off this list.
Past clientslistFirst dibs on reading slots.
booked-this-yeartagEveryone who booked in the last 12 months, so you can thank them in December.
Build this automation first
Set it up before you share the signup link anywhere. It runs every time someone joins the Monthly forecast list.
- Right away"Your free October pull is here"The 3-card spread, a few lines on each card, and a one-line hello.
- 2 days later"How I read (and what a session looks like)"Who Ren is, the three reading types, prices, and a booking link.
- 5 days later"Tell me your sun, moon and rising"Asks them to reply with their big three. Replies give Ren ideas for next month, and people who reply tend to keep opening.
Free includes 1 automation. This is the one to use it on.
Ren's October, send by send
- Mon Sep 28
Write all four emails in one sitting. Schedule them.
- Thu Oct 1
The monthly forecast (the email above) to everyone.
- Fri Oct 2
Slots open to everyone, sent only if past clients didn't book all 3.
- Fri Oct 9
New moon note: one journaling prompt, under 100 words.
- Sun Oct 25
Full moon note, plus "November slots open next week".
That's 4 or 5 emails a month. Send at least twice a month. One email a month is how people forget who you are and hit "spam" on the next one.
Say your list is 400 people. If 45% open the forecast, that's 180 people reading it.
If 3% of the whole list click the booking link, that's 12 people looking at 3 slots. That's why the slots go fast, and why Ren keeps a waitlist.
Rough math, not a promise. Round numbers for illustration; they aren't SendFox data, and your list will do its own thing.
The SendFox bits Ren actually uses
Smart Page
The signup page in the screenshot up top. No website needed.
Free: 1 · Lifetime & Pro: unlimitedA "Past clients" list
So first dibs on slots goes to people who already booked.
Free: 3 lists · Lifetime & Pro: unlimitedScheduling
The whole month gets written on a Monday and goes out on its own.
Every planResend to non-openers
For the slots email only. Everyone else gets left alone.
Every planSettings for a reader's list
| Setting | What to set | Why |
|---|---|---|
| From name | Ren at Moonlit Deck | People follow Ren, not a brand name. |
| From email | An address you actually read | Replies go to your from address. Replies are the best signal you'll get. |
| Send time | The 1st of the month, 7am your time | People read forecasts over morning coffee. Schedule it the night before. Campaigns schedule in your time zone. |
| Double opt-in | Leave it on to start | Confirmed subscribers mean fewer typos and fake signups. Single opt-in is available on Pro, or on Lifetime after a one-time domain setup. |
| Lists and tags | Monthly forecast, Past clients, booked-this-year | So each email goes only to the people it's for. What each one is for is spelled out in the lists and tags section. |
| Engaged only | On for promos, off for must-read news | It sends only to people who opened in the last 90 days or joined recently. |
| Footer | Nothing to add | SendFox adds your mailing address and an unsubscribe link to every campaign. You'll need to enter your address before your first send. |
What it costs
Free
1,000 contacts, 3,000 sends a month. 1 Smart Page, 1 form, 1 automation.
Lifetime
5,000 contacts and 300,000 total sends. Unlimited automations, Smart Pages and forms.
Pro
From 5,000 contacts and 100,000 sends a month. Paid newsletters, teammates, no SendFox branding.
| Plan | Price | Contacts | Sends | Smart Pages, forms, automations |
|---|---|---|---|---|
| Free | $0 | 1,000 | 3,000 / month | 1 of each |
| Lifetime | $29, once | 5,000 | 300,000 total | Unlimited |
| Pro | From $19 / month | 5,000 to 250,000 | From 100,000 / month | Unlimited |
Free and Lifetime emails carry a small SendFox footer; Pro removes it. Pro also adds paid newsletters on your own Stripe account and teammates. Lifetime and Pro get the full API and MCP server; Free gets a limited set. Current plans: sendfox.com/pricing.
Under 1,000 subscribers, Free covers you. Past that, $29 once covers 5,000 contacts, which is years of monthly forecasts for most practices.
How that compares to 12 other tools at 5,000 to 100,000 subscribers: email marketing pricing compared.
How we checked
Every price comes from the vendor's own pricing page, read on October 14, 2026, at monthly billing unless noted. We priced each tool at 5,000, 10,000, 25,000, 50,000 and 100,000 subscribers on the plan named in the table. The ranking is for tarot readers & astrologers who email one list regularly. Nobody paid to be on this list. SendFox prices come straight from our billing system, so they match what you will pay.
FAQ
What is the best email marketing platform for tarot readers?
One that is cheap while your list is small and lets you schedule a month ahead. SendFox is free for 1,000 contacts and 3,000 sends a month, then $29 once for 5,000 contacts. Every plan has a signup page, a welcome automation and scheduled sends.
How often should an astrologer email their list?
At least twice a month: a forecast on the 1st and one moon-phase note. Add a booking email when you open slots.
Can I use SendFox for an energy healing or reiki practice?
Yes. Same setup: a signup page, a welcome email that explains what a session is like, and a regular note. Describe the experience and skip promises about health outcomes.
Can I bring my existing client list?
Yes. Upload a CSV, or connect Mailchimp, Kit or Google Contacts. Only import people who agreed to hear from you.
Copy this setup this afternoon
Free for 1,000 contacts. $29 once for 5,000. Import from Mailchimp, Kit or a CSV.
Free up to 1,000 contacts. No card.
Keep reading
The example senders on this page are made up. The screenshots are from a SendFox demo account set up to match them, before any emails were sent.