Functional Branding by Patrick Cummings

Newsletters

#10 Apr 28, 2020

Exploring New Ideas

Part of building a culture of inquiry is teaching people to defer judgement while exploring new ideas and big questions.…

Read issue →
#9 Apr 16, 2020

Where Are You on the Map?

Without knowing where you are on the map, you won't know whether to turn left or right going out the door, no matter how…

Read issue →
#8 Apr 15, 2020

Stop Doing, Stop Knowing, Start Asking

To question well...it's necessary to stop doing and stop knowing in order to start asking. → Warren Berger, A More…

Read issue →
#7 Apr 14, 2020

A Window into Your Occupational Soul

When someone asks, 'What do you do?' answer not with your profession, job title, or company. Tell them what creates…

Read issue →
#6 Apr 9, 2020

Through the Flex

Facing change and needing to adapt one own's business is not unprecedented...The companies that are doubling down on,…

Read issue →
#5 Apr 8, 2020

Impossible Within the Current Paths

[T]here may well be a natural tendency for someone to tell us that something is impossible, but, by and large, they…

Read issue →
#4 Apr 7, 2020

Brand Karma

If brand awareness was once the standard measure for brand strength, and brand resonance and relevance are the new…

Read issue →
#3 Apr 2, 2020

Solve Problems In Public

The only way to get good at solving problems is to solve them. Not in private, not in a safe way, not in a place where…

Read issue →