Facing change and needing to adapt one own's business is not unprecedented...The companies that are doubling down on, 'How do we do more of what we used to do?' - they're the ones that are going to struggle the most. The ones that can go through the flex and say, 'Ok, how do we take advantage of what's different now?' [will] come out of this a different, stronger, better company.

→ Simon Sinek, The Opportunity Leaders Have Right Now

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It's one thing to get through a tough workout, to do all the reps the whiteboard demands of us.

It's another thing entirely to figure out where to push, to know how to adjust your strategy if things stop working, to learn how to manage the voice in our heads.

The same basic principles apply to what's happening now.

It's one thing to want to get through this. It's another thing entirely to want to be made better by it - to take advantage of this opportunity to retool, rethink, revise, reimagine, recommit, reinvent, & remake ourselves.

It's push or pull. It's offense or defense. It's action or reaction.

Start with the story you are telling yourself about today.

Start with this question: Am I playing the role of the hero or the victim?

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Functional Branding exists to help change-makers make change. If I can ever be of service to you, just hit reply.