When it comes to running content sites our success is aligned with our content. So there are a lot of things we have to get right and we spend a lot of time thinking about those things.Keyword researchContent briefsQuality controlOn-page SEOAnd so mu...

Just recently it's been on my mind that optimization and editing get conflated as though they are the same thing.Asking a question in my Facebook group confirmed that."If you had a list of all your URLs and you could pick 5-10 metrics to help identif...

Do technical factors matter? It's one of the longest-running debates in the industry. In my opinion, because everyone is right.Signals and ranking factors are the reason why everyone is right.There's a big difference between a brand new site and an e...

Using bold or <strong> for rankings is one of the best-known secrets when it comes to on-page tips and tricks in 2022. Google even confirmed it last year:"So usually we do try to understand what the content is about on a web page, and we look a...

What does your content production process look like?Do you spend hours meticulously finding every detail before you hit publish?While that works well for some sites it's not the most effective strategy.Most sites need to simply get it out there.You m...