At the start of every year, I do the same thing.I set up a handful of test sites — not to build a brand or chase revenue, but to monitor signals.Each year these sites are structured around a clear premise.Sometimes it’s about site architecture.Someti...

Hey,Over the last few weeks I’ve been sharing tips on tightening up your technical setup, improving performance, and avoiding those “slow leak” issues that stay invisible until they get expensive.A bunch of people replied asking for help implementing...

I wanted to share something I’ve been seeing more often in tech audits recently—something many teams don’t realize is affecting their performance.Server stability under stress is becoming a bigger issue than people expect.Not the biggest SEO problem...

Here’s a truth most SEOs still haven’t caught up to: Google and AI models do not use schema in the same way.And the gap between them is widening fast.If you’re only optimizing structured data for Google…Then you’re missing out on the biggest opportun...

Hi —It’s been a while since I last emailed, so I wanted to make this worth your time.Most websites (WordPress or not) are silently wasting crawl budget every single day — simply because their robots.txt file hasn’t been touched since launch.In 2025,...