Back in 2019, I started Pathtorch.The goal was simple: help website owners uncover the hidden technical issues holding their sites back.For years, that worked.Through technical audits, we helped businesses find opportunities, fix problems, and move f...

Hey —Over the last few years, one thing has become increasingly obvious to me:The internet is changing faster than most people want to admit.Not just SEO.The structure of the web itself.AI-generated content, changing search behavior, Reddit/forum dom...

Power factors - The on-page optimizations that really matter when thinking about better rankings on Google.A couple of weeks ago, I teased this concept, so here it is properly:These are the “POMO” (Position Of Most Opportunity) factors — the fast-mov...

Hey —One thing that feels increasingly clear lately:Publishing content is easier than it’s ever been.Between AI, better workflows, and more teams building content systems, getting pages live is no longer the real bottleneck.Which makes this more impo...

Hey —Something I’ve been noticing recently.A few years ago it felt like agencies were everywhere. Now it seems like more people are either going solo or working in smaller, more specialised setups.I was speaking to someone running an agency recently...