Newsletters
Why I'm bringing Pathtorch back
Back in 2019, I started Pathtorch. The goal was simple: help website owners uncover the hidden technical issues…
Read issue →The website models I still believe in
Hey — Over the last few years, one thing has become increasingly obvious to me: The internet is changing faster than…
Read issue →Power Factors: The on-page optimizations that actually move rankings
Power factors - The on-page optimizations that really matter when thinking about better rankings on Google. A couple…
Read issue →More content won’t save you. Better pages might.
Hey — One thing that feels increasingly clear lately: Publishing content is easier than it’s ever been. Between AI,…
Read issue →Quick question (so I send better stuff)
Hey — Something I’ve been noticing recently. A few years ago it felt like agencies were everywhere. Now it seems like…
Read issue →This site was stuck at 800 clicks—here’s what changed
Technical SEO still moves the needle 🙌
Read issue →What I’m Building in 2026
Hey, It’s been a while since I last sent something out (December, I think), so I figured I’d skip the fluff and just…
Read issue →How I start every new year (and why it matters)
Why I set up test sites every January.
Read issue →