Hey,Here's a surprise, the third edition of On-Page Quick Wins is now available! It's the third anniversary of releasing the ebook, so I've reloaded it to be better than ever ✌️What's new?New tips around entity optimization (this has grown in importa...

Voltaire said, "perfect is the enemy of good," and I couldn't agree more.Wikipedia has an entire page dedicated to this famous aphorism. The first paragraph talks about the Pareto principle or the 80/20 rule. That principle and, therefore, this aphor...

Hey, last week I sent you an email on how to find internal links on wordpress sites with any site's search feature.It was a little trick that I discovered a while ago.Over the last few months, I've been testing out internal linking extensively which...

Hey, did you know you can find your competitor's internal links without needing to pay for tools?You used to be able to do this on Google, but it doesn't really work consistently well or at all anymore. So usually you have to use tools like Screaming...

Recovering from core updates takes a while because while they won't stop new growth they certainly limit you until the next one rolls out.Fortunately, you get months to make the changes you need to make to have a successful recovery next time. Howeve...

We can all get anxious about core updates, but for some reason, I felt more confident than usual this time. Maybe it's because it has been several months since the last one, there was a lot of time for general improvement in that time.You might know...

These days, I'll go to great lengths to not have to prune my content. It's annoying. It seems like a waste of good money when in most cases you can revive a piece of content without too much difficulty. The same thing goes for total rewrites. I'd pre...

I've been focused a lot on helping others with their niche sites lately. There has been some light consulting, but mostly it involves chatting with friends and helping out people in my group.One thing everyone bemoans, including myself, is how much t...

I'm not on social media much these days, but whenever I do take a look I'm disappointed by what I'm seeing. Bold claims. Fibs. Porkies.And there's so much engagement for the Pinocchios of the niche site world, especially on Twitter.You've probably se...

Most websites that publish a lot of content will have articles or pages that Google has crawled but refuses to index.Sometimes these are things like /page/7/ and /archives/page/2/ which isn't a big issue and certainly isn't what I'm talking about.Ove...