Here’s a truth most SEOs still haven’t caught up to: Google and AI models do not use schema in the same way.And the gap between them is widening fast.If you’re only optimizing structured data for Google…Then you’re missing out on the biggest opportun...

Hi —It’s been a while since I last emailed, so I wanted to make this worth your time.Most websites (WordPress or not) are silently wasting crawl budget every single day — simply because their robots.txt file hasn’t been touched since launch.In 2025,...