Hi —
It’s been a while since I last emailed, so I wanted to make this worth your time.
Most websites (WordPress or not) are silently wasting crawl budget every single day — simply because their robots.txt file hasn’t been touched since launch.
In 2025, that file matters more than ever. It's going to be even more important in 2026 and it'll be here before we know it!
Not just for Google and Bing, but for AI crawlers, summaries, and LLM optimization (if that's something you're digging into also!)
I put together a breakdown + an optimized robots.txt template that fixes the most common crawl-wasting issues I see during audits:
👉 What crawl budget actually means
👉 Why AI crawlers changed how we think about robots.txt
👉 A smarter WordPress-focused template you can copy/paste
👉 What to block… and what to never block
👉 How to make your content index faster
Here’s the full article:
If you want me to tailor a robots.txt for your setup (or need help improving crawl efficiency overall), just hit reply — I’m happy to point you in the right direction.
More useful stuff coming soon,
Daniel
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