Your brain is slowing you down. Fix it.

Feb 09, 2025 2:55 pm

Hey , get this — 


I was stuck. 


Standing in my driveway, not taking a single step, trying to decide. 


I had just finished capturing the sexy angles during a midday photo shoot. To make the sleek edges of the string trimmer really pop, I had pulled the old yard tools out into the sun in preparation for its Facebook Marketplace debut.


And now I was just standing there, debating the “best” way to put them away.


Side gate or garage door?

Which was faster?

Which was more efficient?


Then it hit me—standing here thinking about it is slower than either option!


A life lesson I had to (re)learn: The worst thing you can do is not take action. 


Your lack of action will have consequences, so you might as well just start! 


Want to quit your job? 

Do you want to go up in weight on your next set? 

Deciding to go to that Superbowl party or just stay home?


Right now, you have 5 seconds to decide. Now immediately take action.


Doesn’t that feel good? 


Always choose action over overthinking. It’ll make you happier, more productive, and feel like less of a weirdo who stands in his driveway holding yard tools while staring at your closed garage door.


And, you can always course correct if you realize you made a mistake. But you won’t know it’s a mistake until you try it.


Be great,


Danny Lehr

Co-Founder, Caffeine and Kilos


C&K just added women’s pieces to the February collection—plus a few unannounced throwback items. They’re live now, so go Check them out here before Gen Pop knows they're available.


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