Here’s the problem I see all the time: you want to lose weight, ride stronger, feel better on the bike…

But you are stuck on the fence, wondering if coaching is actually worth it.

That was Keith back in September 2024.

He’d just been told he had high blood pressure, felt uncomfortable on the bike, and kept seeing my stuff pop up on Instagram. 

Eventually, he dropped me a message, we had a quick chat, and he joined my Cycle Lean Project – a 12-week starter program that only cost him £150 at the time. No long-term tie-in, no pressure, just a chance to see if this coaching thing actually worked for him.

And the results?

👉 925 miles ridden

👉 -14kg weight loss

👉 +59 watts to his FTP

👉 VO2 max up by 6

👉 Eating better, drinking way less, feeling leaner, fitter, stronger

Since then, he’s stayed with me 1:1 inside the Cycle Lean Collective, and we’re heading into our second year working together. 

Over the last year, he’s smashed a load of sportives and even rode the length of Wales in 3 days. 

All while juggling a crazy work schedule and not riding anywhere near as many hours as he thought he needed.

His words? The results exceeded his expectations.

So if you’re hovering over the fence right now, here’s your nudge…

Cycle Lean Project starts 5th January 2026

Price goes up to £200 on 2nd January

It’s a one-time commitment. Try it. See what happens. No long-term lock-in, just real results.

Got questions?

Reply to this email.

Or learn more about the Cycle Lean Project 2026 intake here