Here's why affiliate programs are the new content marketing sweetheart...

Hello Content Creators!

A couple weeks ago I posted about the types of websites that got destroyed by Google's latest algorithm update. You can read that post here, and I've updated it to better explain what it means for brands that are creating content.

But there are people creating the RIGHT types of content, and now they’re getting more traffic than ever. Today, I'll explain how you can tap into those creators. (Hint: It involves an affiliate program)

First, find the right content creators

If you read my prior post, you'll see there are two types of content creators:

1. Robots who create SEO-driven drivel
2. Passionate people who love what they do

The former might get a click now and then for a very specific query, and might send the occasional sale your way.

The latter amasses raving fans who read, watch and listen to everything they create. They will send you more sales AND help build your brand.

Then setup your affiliate program

Like it or not, affiliate programs are only growing in importance.

Yes, these programs have been around for a long time, but the way you (the brand) and I (the media) are going to use them is both growing and evolving. I'll explain how and why in next week's newsletter, but know this: It's possible to earn a LOT more money from a good affiliate strategy than it is from selling ads, so many media and creators are primarily focused on this revenue stream.

So, for better or worse, if you don't have an affiliate program, you're less likely to be included in reviews, roundups, buyer's guides, recommendations, and other content.

It's not personal, it's economics.

What's the best affiliate manager?

The best program is one you'll use and, more importantly, one your target content creators will enjoy using. If you don't already have one set up, here are three popular affiliate program managers.

• Avantlink
• Commission Junction
• AWIN

Avantlink is the most popular among many outdoor and cycling brands, as well as the media, because their UI and control panel is extremely easy to use. It's definitely my favorite, check it out here if you're interested. Choosing a service that the media likes to use makes it far more likely we'll take the time to create links for you.

Once it's setup, tell your favorite media, bloggers and influencers about it and invite them to join your program. Be proactive, and if you see that they posted about you, create a link and email it to them...trust me, that extra little bit of effort pays off.

Stay tuned...Part 2 coming next week.

(Forward this to your marketing manager...they can subscribe here.)

A Recent Content Project

This one's not mine, but damn if it isn't a clever use of technology!

Barilla Pasta just created pasta cooking timers as Spotify playlists! Now, you can choose from eight different playlists, with two options each for Spaghetti, Fusilli, Linguine, and Penne Rigata.

Not only is it useful, but it imbues the Barilla brand with personality. It makes them relevant, and almost certainly helps bring them up in conversation.

The playlists are actually really good, too...and (natch) the music is Italian!

What services are people already using that your brand could tie into in unexpected ways? Here's a couple of ideas as, um, food for thought...

• stirring your peanut butter brand as an ASMR video
• posting recipes to Medium, because it’s unexpected there (just search “recipe” and you’ll see what I mean)
• create smart house routines for Alexa, etc., for a cocktail aperitivo, combining light dimming and colors, music, etc.

Between gaming, streaming, and all of the other services people are integrating into their lives, there are ample opportunities. (Let me know if I can help you brainstorm)

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Cool Stuff I've Found

This week, we're masking up in style & comfort...but with a caveat: All masks are different, with varying levels of protection for you and those around you. If you're ready to upgrade, here are two of my favorites, plus an option for lighter protection.

Outdoor Research Face Mask Kit: My active friends luh-uh-uv these OR masks thanks to their soft, comfortable, and full coverage fit. They use a replaceable filter that slots inside, which filters 95% of virus/bacteria. Plus, it comes in 11 colors! Use this link to get $20 off your first purchase.

RZ Mask M2: Known for making industrial protection against fine particulate and odors, these use an even better replaceable filter that blocks 99.9% of particles down to 0.1micron...which covers Coronavirus. This is the brand that gets stocked in professional bug-out kits. They're also really comfortable and come in three sizes. What sets these apart is the ventilator, making exhalation easier without fogging up your glasses. So, more protective for you, less so for those around you.

UnderArmour Sportsmask: I'm including these only because they're massively popular. They create a lot of space, making it easier to breathe hard during exercise. Like most masks, they're better than nothing if you're spaced out from others, but the material is too breathable to offer serious protection from virus particles in everyday use. It's a great example of how great styling, killer videos, and good marketing can sell something that's not as good as its competition.

Are ya feelin' it?

Tyler Benedict

PS - If you like this, please forward it to a friend... Thanks!

*Any items, services, or products mentioned in these emails are provided solely because I think you'll like them. Some links might be affiliate links, which earns me a small commission and helps support all the free content. Thanks!