A Dose of Empathy to Give Your B2B Marketing a Boost

“High-quality”, “Best service”, “Leading company”…if your marketplace is B2B you’ve encountered, or possibly you’ve even used, these words. Your website and brochure may be littered with them. “Of course, that’s standard in our marketplace”, says the...

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Mar 08, 2013
How to Succeed in Internal Projects

A company has two basic kinds of project: external and internal. External projects have a paying customer; they make money, but internal projects waste it. At least that seems to be the sentiment in many firms. People think that internal projects are...

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Mar 03, 2013
Does Your Project Need a BIM Coordinator?

The benefits of a model-based construction process are obvious, but you cannot achieve them without some extra effort. Interoperability is still an issue when different project participants with diverse design systems and varying maturity levels try...

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Feb 26, 2013
Why Not Build a Project Website?

What does your project communication plan say about external communication? Is one Web page on your company’s site enough? Perhaps you should consider investing a bit in a project website. Isn’t a Facebook page enough? In today’s social-media-saturat...

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Feb 21, 2013
The New World of Building Design

The idea of crowdsourcing is to distribute the labor for a common project across a crowd of workers through an open call. Even if the practice is not in the mainstream yet, we can expect it to have an effect on design and engineering in the AEC indus...

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Feb 18, 2013
How BIM Should Create Value for the Owner

Architects and engineers seem to be especially convinced about the business value of using building information modeling. But to what extent could building owners reap benefits from BIM? A much-cited McGraw-Hill report from 2010, The Business Value o...

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Feb 15, 2013
Give Juniors a Chance

One summer during my architecture studies in the late 1970s, I worked at a construction site as a carpenter’s helper. At first I was just pulling nails out of used planks. Gradually I got more demanding jobs and was finally promoted to install ceilin...

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Feb 12, 2013
Construction Law and On-Site Accidents

Construction law, defined as the field of law related to construction activity, has many areas. One of the most critical is the law as it applies to the safety on the jobsite. Following the proper guidelines and meeting the requirements of all laws r...

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Feb 08, 2013
Productize Your Service

My SlideShare presentation “Productize Your Service“ is a short intro into the subject matter. How to productize your service from Aarni Heiskanen The intro has so far got over 23,000 views, and it was featured by the SlideShare team. The issue, howe...

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Feb 05, 2013
Download: How to Manage Client Relationships

Download my short guide for Architects, Engineers, and Contractors. The guide covers the following topics: Challenges is customer relationships Who are the clients? Make sure you have a strategy Understand what creates value Identify and evaluate you...

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Feb 02, 2013