👋🏽 ¡Hola, !

You opened the email, lucky me! 🍀 Lucky for you, it's Friday and this is...

The P.O.C.H.O. Stuff Email

​Algo bien for a fun Friday.

Edition: Friday, March 15, 2024​

Picture 📸 • Optimism💖 • Cool Find 🕵🏽‍♂️ • Homework 📝 • Other Stuff 📢

PICTURE: 📸

I snapped this one last weekend in Nayarit, Mexico. ¡Que lindo!

Just up the coast from Punta Mita passed the Instagram-influencer-madness of Sayulita, on the Riviera Nayarit is a tiny town called Lo de Marcos. A treasure among tiny towns, it was the perfect backdrop for the fundraiser I shared with you in last week's POCHO Stuff email. If you ever need to unplug and get away, look into the costal pueblos of Nayarit. And if you're interested in supporting binational conservation efforts, donate to Ocean Connectors.

OPTIMISM: 💖

A quote to normalize your luck 🍀

"Optimism is normal, but some fortunate people are more optimistic than the rest of us. If you are genetically endowed with an optimistic bias, you hardly need to be told that you are a lucky person - you already feel fortunate."

—Daniel Kahneman, Israeli-American author and psychologist

COOL FIND: 🕵🏽‍♂️

Get 20% Off on your next North Face purchase! In an effort to champion diversity, equity, and inclusion within outdoor spaces, The North Face has introduced "ALLYSHIP IN THE OUTDOORS," a groundbreaking digital course designed to foster racial inclusion and allyship. Recognizing the outdoors as a realm historically marked by a lack of diversity, this initiative seeks to educate, inspire, and empower individuals to become proactive allies for racial equity in outdoor communities. The course takes about an hour to complete and then you're rewarded for your participation: Free knowledge AND discounted outerwear, good luck! 🍀

HOMEWORK: 📝

Multicultural Movie Marathon: Plan a movie marathon featuring films that highlight diverse cultures and traditions. Snuggle up with popcorn and blankets for a cozy cinematic journey around the world! Wanna make it a movie night instead? Lucky for you the San Diego Latino Film Festival is happening this week! 🎬🌏

OTHER STUFF: 📢

This week, I noticed how many businesses are not on the map -like literally not on Google. I've spent the last few weeks helping friends with businesses appear online and even optimized their profiles (I am a digital marketer after all). So today I wanted to tell you about my library of resources, my TU Marketing SOP Library which contains standard operating procedures (SOPs) for entrepreneurs and business owners alike. If you or someone you know can use my SOP for Setting Up A Google Business Profile, please send it their way. I've charged up to $250 to set it up and optimize business listings, but now want to GIVE YOU the free knowledge so that we can all benefit from the small-business exposure. Look for more SOPs and small business resources from yours truly in this area, or hit me up directly to chat marketing. 🍀

As always THANK YOU for opening these emails and making it all the way through, I am truly grateful. I hope you enjoyed today's POCHO Stuff email see you next week!

With gratitude,

Tony U

💖 🙌🏾✨

-your favorite pocho and multicultural digital marketer.

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