Happy New Year People!

2023 is finally here!

Excited?

I know I am.

However...

There's already a lot of noise about a recession...

And in our space there's plenty talk about what you shou be focused on:

Facebook ads...

One on One...

Group...

Products...

Services...

High Ticket...

Low Ticket...

Just thinking about it all is enough to make anyone overwhelmed and confused...

And they year is only just starting...

In Start The Year Right...

I'm sharing the entire Operating System that'll help you break through the noise...

And create a custom plan that will get you what you want faster than you ever thought possible...

It's not too late to join us...

But if for some reason you can't...

Here's a few distinctions that you can definitely use as your 2023 playbook for success.

For most people, the goal is: "To achieve what we want as fast as possible"

Unfortunately that's not a problem that can be solved because there's a lot of context missing from it...

Here's how to create context for getting what you want...

The secret is a concept I shared yesterday in our class: Directions For Being An Adult

(If you didn't make it for the live class, you should find the replay in our program area in a bit)

I call it the 3C's of Accelerated Achievement™:

Collapse Time:

We want what we want and we want it fast.

In fact, Collapsing Time is the thing that humans value the most...

Relief or achievement in the fastest time possible.

This is the thing that people value the most...

This is what most entrepreneurs focus on:

SPEED!

“BUY TIME!”

SMH

The problem is that you cannot truly collapse time unless there is certainty about the most efficient path forward...

Without certainty...

Your so called speed is just you moving fast...

In a big circle...

Or...

Straight into a brick wall...

Or

Right off a cliff...preferably with a rockless pool of water below

#evillaugh

Before collapsing time we must have complete and total...

Certainty..

Certainty is evidence that we are on track and have charted the most efficient path forward.

We need to be able to say

“Given the rate I am going I will reach the things that matter to me in a timeline that is acceptable, even if not ideal”.

We need to understand what our worst case Scenario is because collapsing time comes with some risks...

Getting certainty is a medium term commitment and comes at a high premium.

However...

We can't have certainty until we have...

Clarity

We need to be crystal clear about...

Where we are...

Where we are going to...

What really matters to us....

Our unique disposition, preferences and...

Our options as far as efficient plans forward are concerned.

Most entrepreneurs are trying to collapse time (or sell time) because the value is obvious but they have no destination.

They end up getting nowhere fast.

So sequence is important and the right sequence for things is:

1. clarity
2. certainty
3. collapsing of time

Without Clarity...

Any certainty is a big fat lie.

Without certainty...

We can move faster but we'd only be going round in circles.

What does this mean?

Well...

In my humble opinion...

If you don’t have clarity...

You should invest in getting clarity and ONLY clarity until you have it.

Once you have the clarity you should invest in certainty and ONLY certainty.

And once you have certainty you can choose to invest in collapsing time.

It’s a very effective way to drown out the noise out there.

For example:

If you don't have clarity on where you are, where you want to go or an idea of what your options are...

Invest in short term opportunities that help you diagnose things and develop a general plan...

If you have clarity, but not a certainty...

Invest in staying the course and having someone or something watch your blind spots and help you identify when you’re making a decision from scarcity, etc.

3-12 months makes a lot of sense depending on your goals.

If you have certainty and want to collapse time...

You’ll need a high-level thinker that can discern the effect on other areas of your life as you make moves.

This is typically is a minimum 1-year commitment.

What am I say?

Just this

Don’t buy speed if you don’t have a map and don’t trust a map if it wasn’t built 100% custom for you.

So...

How would this work for you as a Playbook for 2023...

Well...

As a consumer...

In order to get clarity...

Invest in audits...

Deep dive workshops and Intensives...

Therapy.

Find people who will spend more time helping you figure out who you are and what you want...

Rather than just selling you their own thing.

Once you have clarity...

Invest in a medium to long-term support structure that will prevent you from getting knocked off course or blindsided.

Once your worst-case scenario is locked in.

You can collapse time by investing in a program, partner, or offer that can get you there faster without knocking you off course or introducing risk.

As a business/practice owner:

To ensure your success, lead with helping people gain clarity.

Now don't get me wrong...

Clarity in it self is not a deliverable...

But opportunities that facilitate the clarity your market needs is incredibly valuable...

So sell audits, intensives, action plans, consultations and diagnostics with a short commitment.

Make the focus of your marketing all about what why doing what everyone else is doing wouldn't work and why your market should get custom help.

For Certainty...

Sell support in carrying out the action plan generated in the audit with a longer time commitment.

Make your marketing about being able to hit goals because they have the right plan for them.

For Collapsing time...

Simply sell getting there faster.

You don't even have to market it.

If they have clarity and certainty they will sell themselves on speed.

If you're going to market...

Make it all about avoiding shiny object syndrome.

In my world..

Here's what it looks like...

The Actionplan Consultation provides clarity: $5000

The Highly Paid Experts Program builds in certainty: $5000 - #15000

Expert Business School collapses time: $10000 - $50000

When you think about your investments and your offers in this light, it makes things a lot easier for you and your market place.

Plus...

It positions you differently from everyone else in your space.

That's it for today...

Till tomorrow...

Get out of your own way.

CTM

PS: When you're ready, here's how to work with me

• Book an ActionPlan Consultation (Private - $5000) or plan to attend an ActionPlan intensive (group of 5 max - N150,000 per participant)

• Join us at The Highly Paid Experts Network ($5000 - $15000 depending on level of access required)

• If you're already doing more than $10,000 a month in revenue, join Expert Business School (Hit reply to find out if you qualify)