Hello ,

It's our final lesson and in this lesson you’re going to find out five tricks of the trade for rapidly getting new paying members for your program.

Need more members?

Check out these ideas…

1. Offer Charter Pricing

The idea behind this strategy is to lock in a low price for life to the first X number of people who purchase within a specific time period.

For example, you might offer the first 150 members who purchase their membership within two weeks after the launch date a low price of N3500 per month… for life.

Even when you raise the price, your charter members will never pay more.

This accomplishes the following:

• It generates sales, because people don’t want to miss out on the best deal. Why pay more when you can get a discount on the exact same offer?

• It makes charter members feel special (as they are!). That’s because you’re not just offering them a good deal, you’re also recognizing them as “charter members.” And when people feel special, they tend to be more loyal… which means you’ll retain a good number of your charter members.

Here’s the next strategy for getting more members…

2. Create a Trial

You’ve got prospects who are really interested in your program offer, but they’re a little skeptical.

They’ve been burned before on offers that seemed almost too good to be true.

So, how do you get this type of buyer off the fence?

Answer: offer them a trial.

This can be free or for pay...I generally prefer for pay.

It gives them the opportunity to try out your program for a period and actually helps to convert them.

Here’s another way…

3. Splinter Content

The idea behind this strategy is to splinter off a month’s worth of content and sell it as a low-cost tripwire product.

You then sell the main program on the backend of this offer.

Naturally, anyone who likes the product is going to be extremely interested in the membership, which makes this an easy sale.

Here’s what you need to do:

1. As needed, create a new introduction and conclusion to the content to make it clear that it’s part of a bigger program (and that readers can become members).
2. Include the benefits of the membership site and a strong call to action at the end of the product.
3. If there are any links to other membership resources mentioned in the content, send readers to the membership sales page instead.
4. Review the rest of the content to be sure it makes sense as a standalone offer.
5. Attach a low price to the offer, such as N2000.
6. Promote the membership inside a series of follow-up emails that you send to customers who purchase the splintered offer.

Here’s the next idea…

4. Use Time-Sensitive Incentives

Sometimes prospects are really interested in an offer, but they decide they’ll purchase it later.

Maybe “later” is after they sleep on it, after they talk to a partner about it, or even just when they get home.

Except you know the problem: “later” never comes.

People get busy.

They forget about your offer.

And the longer they’re away from your sales page, the less they’re going to feel like buying.

All that enthusiasm you generated for your offer just fades away.

Here’s the solution: offer some sort of time-sensitive incentive.

This encourages people to buy right now, rather than putting it off for later and forgetting about it.

For example, you can offer:

1. A discount that’s only available for a limited time or to a limited number of people.
2. A bonus offer that’s only available for a limited time or to a limited number of people.
3. A combination of a bonus and a discount that’s only available for a limited time or to a limited number of people.

For example:

"The first 100 people to join now will get 50% off their first six months of membership!"

"Join now and you’ll get access to a private support group for FREE! Others pay N3500 per month for this offer, but it’s yours free if you join by [expiration date]."

"Take 25% off your monthly membership fee – but hurry, this offer ends [date] or whenever 200 people have taken advantage of the offer, whichever happens first!"

And finally…

5. Motivate Marketing Partners

It's great to have people who market your program for you but every now and then...you need to give them a little nudge from time to time to motivate them to promote the offer just as hard as you promote it.

For example:

Create a launch event.

Here’s where you put together an incentive package and the emails and other marketing materials

for a launch event that lasts about a week.

Organize a contest.

For this tactic, you offer your marketers the chance to win cash prizes if they get the highest sales during a specific time period.

Run special offers.

For example, you might offer a 36-hour flash sale, and give your partners a heads-up at least a week or two in advance.

Offer exclusive incentives.

Here you give select marketing partners exclusive incentives to pass onto their customers.

Your Turn

Your assignment for this lesson is to go through each of the five tactics mentioned above and plan how to implement them in your business.

Answer these questions:

• What content will you splinter to create a entry-level product?

• What exactly do you plan to do to motivate marketing partners?

• What type of time-sensitive incentives will you offer?

Once you formulate your plan for getting new paying members for your program, you’ll be ready to implement everything you’ve learned.

Conclusion

So you now know exactly how to start and run a profitable recurring revenue program online!

Congratulations!

Here’s a quick recap of the five essential components that we unpacked in this course…

1. Market Criteria. This is where you learned how to pick your target market, your topic, your slant (USP) and your brand.

2. Model Choice. This is where you decided what type of recurring revenue model is best for you to set up.

3. Metrics Calculation. This is where you figured out how much you’re going to charge per month and how many members you need to get to your target income.

4. Member Content. This is where you decided what type of deliverables to make available to your members every month.

5. Monthly Calendar. This is where you set a schedule that allows you to manage all of the important pieces of running your recurring revenue program

.

Plus, we’ve mixed in a lot of other lessons and ideas to further strengthen these core concepts.

IT’s time for you to get to work! J\

If you haven’t yet completed all the assignments in this series, I strongly urge you to do so now. Because the sooner you do, the sooner you’ll have your own profitable recurring revenue program up and running online!

Till tomorrow

Play a bigger game

CTM

PS:

I have spots open for the 97day challenge in January 2022 right now. 

The goal is to help you create, sell and deliver a high ticket transformational program at the $3k, $5k and $10k+ levels and ultimately lay the foundation for bringing $10k a month in revenue.

Think you might like to join us? 

If you'd like to lock in your spot at an early bird rate of N650,000.

Hit reply and let me know. If you reached out yesterday...I'll be in touch today.

NOTE: This early bird offer ends October 31, 2021.

PPS:

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Specifically November 1st to 5th 2021.

For $100 or N50,000...It's pretty much the best marketing/sales training experience for coaches, consultants and trainers this side of the world.

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