The Lie You're Telling That Isn't a Lie

Apr 15, 2026 5:01 pm

Dear Remi,


Earlier today...


I sat with a client recently who had built their own framework for clarity.


Brilliant bit of thought leadership.


They didn't borrow this from a book.


They developed it from deep reflection on their own experience and professional practice.


Sophisticated. Original. Precise.


And yet they couldn't consistently apply it to their own life.


They could see their professional goals with sharp, clean lines.


They could articulate where they were going, what they were building, what it would mean.


But in other areas...


Personal decisions, relationships, directions that mattered just as much...


The same intelligence that produced the framework produced nothing but fog.


They came to the session asking, quietly, why.


Here is what I told them.


Experience is not a fact.


Experience is a fact plus meaning.


Something happened.

You were there.

You observed it, felt it, survived it.


And in the moment or shortly after, you added a layer of interpretation.


You decided what it meant.


That interpretation was reasonable.


It was human.


It may even have been useful at the time.


But here is the problem.


You forget that you added it.


And from that point forward, you report the meaning as if it is the event.


You live from the interpretation as if it is the fact.


You make decisions based on what you concluded and you call that conclusion "what happened."


Nike Ajayi...


Founder of The Center for Simple Radical Change and one of our Tribemasters at IST calls this a True Lie.

.

According to Nike: A true lie is when your meaning forgets it is not the fact. It's when the story you told yourself about your experience becomes the experience itself.


Every decision you make downstream of a true lie is built on a foundation you cannot inspect.


You think you're working from reality.


But ..


You're working from a processed version of reality that went through your fears, your hopes, your history, your previous conclusions and came out the other side looking like the truth.


This is why intelligent people stay confused.


This is why sophisticated frameworks don't produce consistent results.


This is why you can have clarity in one domain and complete fog in another.


It's not that you lack the capability.


It's that the raw material your capability is working with has been corrupted...


Not by dishonesty, but by the ordinary human process of meaning-making that nobody taught you to examine.


Anyways ..


My client sat with this for a moment.


Then they said: "I feel exposed."


Not threatened.

Not defensive.


Exposed...


Like when someone describes your experience more accurately than you've been able to describe it yourself.


That's what a true lie looks like when it's finally named. It doesn't feel like a revelation. It feels like recognition. Like something you already knew but couldn't say.


Question:


What experiences are you currently working from...


in your positioning,

your decisions,

your sense of what's possible


That you believe are facts, but are actually the meaning you added to facts a long time ago?


Where are you telling a true lie?


Not because you are dishonest.


But because the meaning layer hardened before you could examine it.


I can't answer that for you in a letter.


But I can sit with you for 90 minutes and locate it.


That is what a Waymaker Session is.


Not coaching.

Not consulting.

Not a discovery call.


A diagnostic.


We go looking for the foundation...


The actual material your thinking, decisions, and outcomes are being built on.


And when we find a true lie buried in it, we name it.


Precisely.


The way you name a thing that has been running your life without your permission.


What changes after that is up to you.


But you can't change what you can't see.


If you're ready to see it, reply to this letter with one word: Waymaker.


I'll send you the details.


Get out of your own way.


— Sensei


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